Overview
The Marketing Management - Professional Sales Certificate is tailored to improve your proficiency in selling products or services to consumers, markets, and professional buyers. This part-time program emphasizes analyzing buyer needs, crafting detailed and impactful presentations, and implementing advanced sales strategies.
Do you already have some sales experience or some post-secondary education and are looking to take your sales skills to the next level? This program is designed to enhance your ability to sell products or services to consumers, the commercial market, and to professional buyers. The program focuses on analyzing buyer needs, planning detailed and effective presentations, and developing your professional oral and written skills. The program also covers managing a sales force, trade show sales, segmenting business markets, and customer service.
About the program
- Choose the pace of your own study
- Combination of in-class and online learning
- Learn to analyze buyer needs, plan effective presentations, and implement advanced sales strategies
- Apply your course credits for further training and even more job opportunities
Learn how this program can help propel your sales career while meeting your goals and schedule in the Program Details.
Who should complete the Professional Sales Certificate?
This program might be right for you if:
- You’re outgoing
- You enjoy meeting a variety of people
- You have some sales experience or post-secondary education
- You hope to refine your selling abilities for even more job success
Learn more on the Entrance Requirements page to begin your first steps toward a rewarding career!
What grads can do
With the essential sales techniques you learn in this program, you’ll build upon a basic foundation of skills to develop more effective, successful sales abilities. Upon graduation, you’ll be prepared to propel your career with stronger communication skills, negotiation abilities, sales force management, and more. Additionally, you’ll be able to apply your course credits toward further training to broaden your knowledge and help you reach even more career opportunities.
To learn more about the exciting opportunities available to you, visit the Graduating and Jobs page.
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Entrance Requirements
About Flexible Learning
Part-time courses are offered in various scheduling formats, including at night or on weekends, flexible daytime delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January), and Spring/Summer (April).
Application processing
This program is open to declarations beginning:
- February 1st* for the January intake
- May 1st* for the April intake
- October 1st* for the September intake
Entrance requirements
Declarations submitted for program intakes beginning April 1, 2025 or later will be evaluated using the English Language Proficiency (ELP) requirement below.
- English language proficiency: Category 2 – English Studies 12 (67%) or equivalent
International applicants
This program is available to international applicants who currently have a valid status in Canada.
Study permit: A valid BCIT study permit is required prior to starting the program.
Program declaration
Declaring your Flexible Learning (Part-time Studies) program ensures that BCIT is aware of your intent to complete a program as it is currently outlined and provides you the opportunity to apply for transfer credit.
To submit your declaration:
- Answer all questions completely.
- If required, convert transcripts and documents to PDF files.
- Have a credit card ready to pay the application fee.
Declare Now
Upon approval, a program plan letter will be sent to you confirming your program of study. Please allow approximately eight weeks for processing.
Scheduled Intakes
Ongoing Flexible Learning (Part-time Studies) intakes: January, April, and September.
Prior Learning Assessment & Recognition (PLAR)
Some entry-level courses are eligible for Prior Learning Assessment and Recognition (PLAR). If you believe that you already possess the skills and knowledge that would otherwise be gained by completing a particular course, please contact the program assistant for application information.
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Costs & Supplies
Bring your own device
Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.
For online classes, it is important you have a stable and consistent internet connection to access course content.
Tuition fees
Flexible Learning (Part-time Studies) tuition is charged on a course-by-course basis. Please see the Flexible Learning Tuition & Fees page for more information on domestic and international tuitions.
Financial assistance
Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.
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Courses
Important updates to Flexible Learning
English Requirement: Find out more.
Your selection of courses for this program have been developed by industry professionals to give you the most advanced, up-to-date knowledge and skills used in today’s sales forces. You’ll learn key selling techniques to analyze the needs of professional buyers, manage a sales force, deliver effective presentations, use trade shows as successful selling opportunities, and more.
Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.
Program matrix
Check current availability of courses for this program.
1. Required Courses: | Credits | ||
---|---|---|---|
MKTG 1102 | Essentials of Marketing | 3.0 | |
MKTG 1219 | Professional Sales Skills | 3.0 | |
MKTG 1352 | Digital Marketing | 3.0 | |
MKTG 2220 | Managing the Sales Force | 3.0 | |
MKTG 3113 | Customer Relationship Management | 3.0 | |
MKTG 3319 | Advanced Sales & Business Development | 3.0 | |
MKTG 3325 | Consumer Behaviour | 3.0 | |
MKTG 3332 | Key Account Management | 3.0 | |
MKTG 3342 | Negotiating Skills | 3.0 | |
2. Complete 12.0 credits from the following list of electives: | Credits | ||
MKTG 1323 | Effective Presentation Skills | 3.0 | |
MKTG 1324 | Small Business Development | 3.0 | |
MKTG 1550 | Social Media Essentials | 3.0 | |
MKTG 2225 | Project Management in Marketing | 4.0 | |
MKTG 2324 | Small Business Management | 3.0 | |
MKTG 2552 | YouTube Marketing | 3.0 | |
MKTG 2909 | Fundamentals of Marketing Research | 3.0 | |
MKTG 4000 | International Business Practices 1 | 3.0 | |
MKTG 4001 | International Business Practices 2 | 3.0 | |
3. Complete 6.0 credits from the following list of electives: | Credits | ||
BLAW 3100 | Business Law | 4.0 | |
BSUS 1110 | Introduction to Sustainable Business Management | 4.0 | |
BUSA 2005 | Principles of Management | 4.0 | |
COMM 1106 | Introduction to Business and Technical Communication (With Language Development Component) | 3.0 | |
ECON 2100 | Microeconomics | 3.0 | |
ECON 2200 | Macroeconomics | 4.0 | |
FMGT 1100 | Accounting 1 | 4.0 | |
FMGT 2100 | Accounting 2 | 5.5 | |
FMGT 3510 | Finance 1 | 4.0 | |
MKTG 1820 | Financing For a New or Growing Business | 3.0 | |
MKTG 1822 | Personal Finance Fundamentals | 3.0 | |
Total Credits: | 45.0 |
Check current availability of courses for this program.
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
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Program Details
More than simply selling a generic product to just anyone, professional sales is about developing business connections and an understanding that leads to the right solution. It’s sales management, business development, and relationship building that provides you with career advancement opportunities and strong financial rewards.
In this flexible program, you’ll choose your own pace of study as you sharpen your sales, marketing, and career skills to help create the job success you want.
Program delivery
Blended: This program is delivered partly on campus and partly online.
This flexible learning (part-time studies) program is offered on a course-by-course basis, allowing you the flexibility to complete courses in any order, provided that any required course prerequisites have been completed. Students register for each course individually, and may undertake studies in any term (Winter, Spring/Summer or Fall). While you may choose the pace of your studies, all program requirements must be completed within seven years as per BCIT Policy 5103 - Student Evaluation [PDF, 172 KB].
Please note that some courses in this program are offered only once or twice per year, and BCIT reserves the right to cancel courses if enrolment is insufficient.
In-classroom delivery is available for most courses in the program. Some courses are also offered online via the Internet.
The length of most in-classroom courses is 36 hours of classroom time, delivered in either 12 sessions (e.g. one three-hour class per week), or six sessions (e.g. one six-hour class per week), or five sessions (e.g. one 7.25-hour class per day). Students should schedule an additional one to two hours of independent study time for each hour of in-classroom time, to complete readings, assignments, projects and exam preparation.
The length of most online courses is 12 weeks. Online learning students should plan to spend an average of seven-to-ten hours per week on their studies for each course.
Program location
Courses may be offered at the following locations:
Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC
Downtown Campus
555 Seymour Street
Vancouver, BC
Continue your education
BCIT offers part-time students the opportunity to complete a series of credential programs, ultimately leading to a Bachelor of Business Administration. If you apply and qualify, you can work towards the following credentials:
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Graduating & Jobs
With the hands-on, practical learning you receive in this certificate program, you’ll be fully prepared to take advantage of the advanced sales techniques and skills to advance your career in your current position or to transition to a new, exciting role.
Some job opportunities include:
- Marketing Coordinator
- Inside Sales
- Outside Sales
- Sales Manager
- Sales Coordinator
- Team Leader
You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for additional skills and access to more career options. The course credits you earn in this program may be transferred to other programs within the BCIT Marketing Management department.
Graduate employment outcomes
The BCIT student outcomes report presents summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2021-2023 BCIT Outcomes Surveys of 2020-2022 graduates and for Degree 2019-2021 graduates. The reports are organized into three-page summaries containing information on graduates’ labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.
To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.
Apply for graduation
Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.
Allow approximately six to eight weeks for processing.
All financial obligations to the Institute must be met prior to issuance of any credential.
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Contact Us
If you have questions that you could not find the answer to online, or if you require further assistance, please contact us: mktgpts@bcit.ca.
Candace Marrington – Student Inquiries
Program Assistant
Tel: 604-432-8723
Email: Candace_Marrington@bcit.ca
Tracey Renzullo
Flexible Learning Program Head
Tel: 604-451-7033
Email: Tracey_Renzullo@bcit.ca
Contact a Flexible Learning Program Advisor with the BCIT program name in the subject line if you have a question about:
- Course selection and program planning
- Declaring your program
- Making changes to your approved program plan
- Applying for transfer credit and advanced placement
- Laddering options
- Job placement and graduate outcomes
- Student life
Questions or comments?
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