- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.
Prerequisite(s)
- 50% in MKTG 1324
Credits
3.0
Domestic fees
$601.39
Course offerings
Spring/Summer 2024
Below is one offering of MKTG 2324 for the Spring/Summer 2024 term.
CRN 66128
Duration
Tue Apr 09 - Tue Jun 25 (12 weeks)
- 12 weeks
- CRN 66128
- Domestic fees $601.39International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 464 |
Instructor
David St Laurent
Course outline
Domestic fees
$601.39
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus, but June 4th and 11th will be virtual synchronous classes over Zoom - your instructor will provide details on these sessions.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe advantages and disadvantages of alternate business models such as franchising
- Discuss strategies for managing small business growth
- Prepare a strategic long-term growth plan
- Outline and discuss basic strategies for increasing profit
- Describe the expansion and contraction cycles of business strategy
- Explain how an entrepreneur can prepare for an unexpected crisis
- Discuss how a business plan can be useful tool in identifying and managing business efficiencies
Effective as of Fall 2018
Related Programs
Small Business Management (MKTG 2324) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
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Programs and courses are subject to change without notice.