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Digital Marketing MKTG 1352

Marketing Management Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$681.49 - $722.35 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2024

Below are six offerings of MKTG 1352 for the Spring/Summer 2024 term.

CRN 57057

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 57057
  • Domestic fees $681.49
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Stefanie Gajdecki

Course outline

View

Domestic fees

$681.49

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 59695

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 59695
  • Domestic fees $681.49
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Stefanie Gajdecki

Course outline

View

Domestic fees

$681.49

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 60542

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 60542
  • Domestic fees $681.49
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Stefanie Gajdecki

Course outline

View

Domestic fees

$681.49

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 65372

Duration

Mon Apr 08 - Mon Jul 08 (12 weeks)

  • 12 weeks
  • CRN 65372
  • Domestic fees $722.35
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jul 08 Mon 18:30 - 21:30 Burnaby SE12 Rm. 312
Instructor

David Vidal-Cabeza

Course outline

View

Domestic fees

$722.35

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person at the Burnaby campus. No class held Monday May 20th - Victoria Day and Monday July 1st - Canada Day If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 66628

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 66628
  • Domestic fees $681.49
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

David Vidal-Cabeza

Course outline

View

Domestic fees

$681.49

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 65928

Duration

Wed Apr 10 - Wed Jun 19 (11 weeks)

  • 11 weeks
  • CRN 65928
  • Domestic fees $722.35
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 10 - Jun 19 Wed 17:30 - 20:45 Burnaby NE01 Rm. 404
Instructor

Angela Crocker

Course outline

View

Domestic fees

$722.35

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person at the Burnaby campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

Digital Marketing (MKTG 1352) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time
  2. Digital Marketing Strategy
    Associate Certificate Part-time
  3. Global Business Studies
    Associate Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management (Professional Sales Option)
    Certificate Part-time
  6. Marketing Management
    Certificate Part-time
  7. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  8. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  9. Marketing Management - Event Marketing
    Associate Certificate Part-time
  10. Marketing Management - Fundraising Management
    Associate Certificate Part-time
  11. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  12. Marketing Management - Public Relations
    Associate Certificate Part-time
  13. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  14. Marketing Management - Sales Skills
    Associate Certificate Part-time
  15. Media Techniques and Marketing Communications
    Certificate Part-time
  16. Nonprofit Management
    Associate Certificate Part-time
  17. Tourism and Hospitality
    Associate Certificate Part-time

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Diploma Full-time

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