- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$652.77
Course offerings
Spring/Summer 2024
Below is one offering of MKTG 2909 for the Spring/Summer 2024 term.
CRN 68204
Duration
Mon Apr 08 - Sat Jun 29 (12 weeks)
- 12 weeks
- CRN 68204
- Domestic fees $652.77International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 08 - Jun 29 | N/A | N/A | Online |
Instructor
Matt Shepherd
Course outline
Domestic fees
$652.77
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
This is a purely online course with hybrid delivery. You must log in to the course on Monday of the first week. In Week 1 you have several tasks that due early in the week. There will be 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please ensur etha t you have a strong and stable internet connection and meet the computer requirements outlined here: www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Workshop 1 Week 1 Wednesday April 10, 5:30 pm - 8:30 pm 2 Week 2 Wednesday April 17, 5:30 pm - 7:30 pm 3 Week 3 Wednesday April 24, 5:30 pm - 7:30 pm 4 Week 5 Wednesday May 8, 5:30 pm - 7:30 pm 5 Week 8 Wednesday May 29, 5:30 pm - 8:30 pm 6 Week 9 Wednesday June 5, 5:30 pm - 8:30 pm If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Outline the basic steps of the marketing research process.
- Identify, locate and analyze sources of online secondary data.
- Develop tools for and conduct qualitative research.
- Analyze qualitative data and write an effective qualitative research report.
- Describe the basic methods of collecting primary quantitative data.
- Describe the nature and use of a variety of probability and non-probability sampling methods.
- Estimate an appropriate sample size for a given survey situation.
- Describe the elements of an effective survey questionnaire.
- Design, plan, and execute surveys.
- Explain basic quantitative data analyses and their proper use.
- Communicate research findings in a written report.
Effective as of Spring/Summer 2021
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Fundamentals of Marketing Research (MKTG 2909) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
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