- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$734.48 - $761.59 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2024
Below are two offerings of MKTG 3319 for the Spring/Summer 2024 term.
CRN 67488
Duration
Mon Apr 08 - Sat Jun 29 (12 weeks)
- 12 weeks
- CRN 67488
- Domestic fees $734.48International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 08 - Jun 29 | N/A | N/A | Online |
Instructor
Rodan Gopaul-Singh
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$734.48
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
CRN 65370
Duration
Tue Apr 09 - Tue Jun 25 (12 weeks)
- 12 weeks
- CRN 65370
- Domestic fees $761.59International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 472 |
Instructor
Alexandra Yallouz
Course outline
Domestic fees
$761.59
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. It is strongly recommended that applicants first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
- Explain the benefits of CRM systems and the sales pipeline model in business development.
- Integrate professional, persuasive communication through all steps of the selling process.
- Develop methods for dealing with difficult customers and for overcoming challenging objections.
Effective as of Fall 2017
Related Programs
Advanced Sales & Business Development (MKTG 3319) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Diploma Full-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
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Programs and courses are subject to change without notice.