Marketing Management

Presents both traditional and contemporary perspectives of modern management examining management and management roles in teams, projects, departments and the organization as a whole. Strategic planning, operational planning, leading, organizing and controlling for performance will be addressed. Through actual business scenarios, cases and exercises, participants gain experience in decision-making and applying theory to real world organizations.
Prerequisite(s):

• No prerequisites are required for this course.

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s):

• No prerequisites are required for this course.

​Businesses around the globe are waking up to the importance of sustainability. This course frames marketing in the context of a more sustainable world and challenges marketing students to think differently about marketing to transform the discipline into a force for good with a zero-tolerance approach to greenwashing and purpose-washing. To do this, marketers need to adapt and be more socially and environmentally conscious. This course provides foundational knowledge about current sustainability challenges, explores the principles and practices of sustainable marketing, and examines how to effectively integrate sustainability into the marketing mix to create a more sustainable marketing plan.
Prerequisite(s):

• No prerequisites are required for this course.

This course emphasizes the principles of effective oral communication and the development of public speaking skills. You will research, organize and deliver a variety of speeches for specific purposes.  Non-verbal communication, visual aids, and the effective use of supporting technology will be addressed.  Instructor and peer feedback, and video analysis will be used to improve speech design and delivery.  To be successful in this course, you must be able to communicate well in English.
Prerequisite(s):

• No prerequisites are required for this course.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
Prerequisite(s):

• No prerequisites are required for this course.

​This course provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. It reviews the role of strategic planning as it applies to media, creative, sales promotion and research, and examines those areas of promotion where each fit in the promotional mix and when would each best be applied.
Prerequisite(s):

• 50% in MKTG 1102

Marketing Services introduces a Gaps Model of Service Quality that service industries can use to evaluate and drive their ability to listen to the marketplace, consider new innovative ideas, plan service improvement or growth, compete for the best people, and build effective internal and external communication strategies for a service firm. This course also explores the increasing demand for self-service-technology and an artificial intelligence framework that can improve a service firm's scalability, profitability and competitiveness. Students will apply the model and framework to make recommendations to a service firm.
Prerequisite(s):

• 50% in MKTG 1102

This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.
Prerequisite(s):

• No prerequisites are required for this course.

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
Prerequisite(s):

• No prerequisites are required for this course.

​This course will provide insight into the strategies behind successful brands. The focus will be on analyzing company, industry, consumer and competitive information to provide a sound foundation for developing a brand strategy. Additionally, students will learn the components of branding and how to use brand development tools. Students will learn how to position and brand products and services in order to prevent them from being turned into commodities and understand that all marketing campaigns serve the larger mission of developing a brand.​
Prerequisite(s):

• (50% in MKTG 1102 and 50% in MKTG 1352) or 50% in MKTG 2202

​Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.
Prerequisite(s):

• No prerequisites are required for this course.

​Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.
Prerequisite(s):

• No prerequisites are required for this course.

​In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).
Prerequisite(s):

• No prerequisites are required for this course.

Project Management skills are in high demand and can provide a competitive edge in today’s workplace. This intensive course gives you the practical skills you need to deliver a winning project on time and on budget, with a marketing frame of reference. This course teaches you how to create a project life cycle, statement of work, work breakdown structure, schedule, budget, and risk management plan. Working in a team, you will apply your Project Management skills to a real-life marketing project. This course will prepare you to make a meaningful contribution to any project.
Prerequisite(s):

• No prerequisites are required for this course.

​In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.
Prerequisite(s):

• 50% in MKTG 1324

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.
Prerequisite(s):

• No prerequisites are required for this course.

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Prerequisite(s):

• 50% in MKTG 1102

​In this course, students will explore a variety of concepts, tools, and techniques to generate publicity and earned media opportunities in an increasingly complex digital world—including building and leveraging relationships with the press and traditional/broadcast media, influencers, and customers—for B2B, B2C, and not-for-profit organizations. Students will analyze and plan public relations campaigns across communication channels, considering established digital and social platforms, emerging media environments, events and experiential marketing.​
Prerequisite(s):

• No prerequisites are required for this course.

The course provides the opportunity to pursue studies of the international business practices in areas of interest, which include marketing, sustainability, human resources, management, organizational behavior, intercultural management, financial management, and media. It provides an overview of management and leadership skills in the international business context through a series of projects and case studies. This course is equivalent to a 3.0 credit course at the undergraduate level. Students may apply this course to the elective requirements of their certificate or degree program. This course may be taken as part of the international summer field school, (https://www.bcit.ca/business/international/fieldschool.shtml) or exchange program, (https://www.bcit.ca/business/international/outgoing.shtml) for additional credits. In the case of exchange programs where transfer credits will be awarded, the student may take this course for additional credit as long as there are deliverables and learning outcomes in addition to those earned in the exchange program.
Prerequisite(s):

• Acceptance to the School of Business International Field School or exchange program and approval of the International Program Coordinator.

The course provides the opportunity to pursue studies of the international business practices in areas of interest, which include marketing, sustainability, human resources, management, organizational behavior, intercultural management, financial management, and media. It provides an overview of management and leadership skills in the international business context through a series of projects and case studies. This course is equivalent to a 3.0 credit course at the undergraduate level. Students may apply this course to the elective requirements of their certificate or degree program. This course may be taken as part of the international summer field school, (https://www.bcit.ca/business/international/fieldschool.shtml) or exchange program, (https://www.bcit.ca/business/international/outgoing.shtml) for additional credits. In the case of exchange programs where transfer credits will be awarded, the student may take this course for additional credit as long as there are deliverables and learning outcomes in addition to those earned in the exchange program.
Prerequisite(s):

• Acceptance to the School of Business International Field School or exchange program and approval of the International Program Coordinator.

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, employment, business organizations, and intellectual property. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
Prerequisite(s):

• No prerequisites are required for this course.

Citizens, consumers, regulatory agencies, NGOs, and employees are increasingly demanding change in the social and environmental impacts of businesses and organizations. Business has entered a new era where success is based on the value returned to all stakeholders. As a result, businesses are building social equity and planetary boundaries into their strategy and business models. This course provides students with foundational knowledge of sustainable business theory and practices. It covers the core functional areas of a business (accounting, management, marketing, and operations). Students learn how these core functions are transforming to address the sustainability imperative.
Prerequisite(s):

• No prerequisites are required for this course.

​Computers and information technology are the foundation of business today and an essential tool in the current labour market. This course provides a deep understanding of computer terminology, operating systems, and the most popular software applications used in business. The course discusses up to date technology issues and challenges that affect and impact the business environment. At the end of the course students will become proficient on Microsoft Office applications; specifically, in MS Word, MS Excel, and MS Power Point. Students work individually on projects in lab settings and complete a number of individual projects and quizzes /exams.
Prerequisite(s):

• No prerequisites are required for this course.

​The main focus of this course is to develop data analytic skills and demonstrate the ability to manage and present complex data to effectively support business decisions. Students will develop a sound methodology to build "what if" spreadsheet models to assess various business cases. Throughout the course, students will work on business cases in which the design of the spreadsheet is of paramount importance. This course covers advanced Excel formulas, concepts, and applications using larger and more professional worksheets and focusses on the data modeling approach using MS Excel. Topics include built-in functions, charts, transferring data across applications, and using the built-in tools including Pivot Tables, Sparklines, Slicers, and Power Pivots.
Prerequisite(s):

• 50% in BSYS 1000 or 50% in BSYS 1001

This communication course is designed for students needing additional assistance in meeting the language standards of a credit introductory business and technical Communication course. It teaches practical business communication techniques for planning, organizing, selecting, writing, and presenting information in business or industry. It covers the same content as COMM 1103, but has additional communication development and English grammar practice activities to support your learning. NOTE: COMM 1106 is equivalent to COMM 1103. Although COMM 1106 may not be included on the program course list or program matrix, students may choose either COMM 1106 or COMM 1103 for their program. Students do not need to take COMM 1103 if they take COMM 1106. Students do not need to submit transcripts for entrance to this course. BUT, in the case of formal or informal grade appeals or reviews they will be asked to show proof of their English requirements. Students who wish to confirm their English level are strongly advised to take COMM 0015.​ Students scoring below "C+" in English Studies 12 are encouraged to take COMM 1106 instead of COMM 1103.​
Prerequisite(s):

• English Studies 12 "50%" (PASS) or equivalent (ie: COMM 0015 "50+" or IELTS Academic 6.0, etc.)

​This communication course teaches business writing skills needed to write many types of business correspondence. It covers claim, bad-news and sales letters, job applications, and the writing of procedures and instructions. NOTE: COMM 2202 is equivalent to COMM 2002. Although COMM 2002 may not be included on the program course list or program matrix, students may choose either COMM 2002 or COMM 2202 for their program. Students do not need to take COMM 2202 if they take COMM 2002. To make up for a full-time diploma program level 2 COMM course, students must take both COMM 2202 (or COMM 2002) and COMM 2203 (or COMM 2003). Students do not need to submit transcripts for entrance to this course. BUT, in the case of formal or informal grade appeals or reviews they will be asked to show proof of their English requirements. Students scoring below "C+" in level 1 COMM are encouraged to take COMM 2002​ instead of COMM 2202.
Prerequisite(s):

• A final grade of 70%+ in COMM 1100 or COMM 1103 or COMM 1106 or equivalent.

​This communication course teaches the business writing skills needed to produce effective business and technical reports: inspection, trip, incident, and progress reports, proposals, feasibility studies, formal reports, oral reports, summaries and graphics. NOTE: COMM 2203 is equivalent to COMM 2003. Although COMM 2003 may not be included on the program course list or program matrix, students may choose either COMM 2003 or COMM 2203 for their program. Students do not need to take COMM 2203 if they take COMM 2003. To make up for a full-time diploma program level 2 COMM course, students must take both COMM 2202 (or COMM 2002) and COMM 2203 (or COMM 2003). Students do not need to submit transcripts for entrance to this course. BUT, in the case of formal or informal grade appeals or reviews they will be asked to show proof of their English requirements. Students scoring below "C+" in level 1 COMM are encouraged to take COMM 2003 instead of COMM 2203. ​
Prerequisite(s):

• A final grade of 70%+ in COMM 1100 or COMM 1103 or COMM 1106 or equivalent.

This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.
Prerequisite(s):

• No prerequisites are required for this course.

Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.
Prerequisite(s):

• No prerequisites are required for this course.

This course covers the full accounting cycle for individuals with little or no accounting background. Topics include accounting as an information system; introduction to accounting theory; income measure; traditional record keeping; the accounting cycle; cash and financial statements.
Prerequisite(s):

• No prerequisites are required for this course.

Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management.
Prerequisite(s):

• No prerequisites are required for this course.

This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation.
Prerequisite(s):

• No prerequisites are required for this course.