- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Domestic fees
$580.12 - $607.23 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2024
Below are two offerings of MKTG 3218 for the Spring/Summer 2024 term.
CRN 68236
Duration
Mon Apr 08 - Sat Jun 29 (12 weeks)
- 12 weeks
- CRN 68236
- Domestic fees $580.12International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 08 - Jun 29 | N/A | N/A | Online |
Instructor
Cheryl Brusic
Course outline
Domestic fees
$580.12
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
CRN 66838
Duration
Tue Apr 09 - Tue Jun 25 (12 weeks)
- 12 weeks
- CRN 66838
- Domestic fees $607.23International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 689 |
Instructor
Cheryl Brusic
Course outline
Domestic fees
$607.23
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course you should be able to:
- List and explain the characteristics and key terminologies of each major advertising medium.
- Use and explain the basic media reference materials for media estimating, buying and planning.
- Develop and execute the media selection process and evaluate how various media are measured.
- Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.
Effective as of Fall 2021
Related Programs
Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
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Programs and courses are subject to change without notice.