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A Business Consulting Project (BCP) provides second year marketing students the opportunity to work with a real-world client over 16-weeks to solve a marketing problem or challenge. Students work in a team of three-to-four to conduct extensive market research and problem solve, applying the skills and knowledge acquired over their program. The end result is a comprehensive written report and oral presentation outlining the student team’s recommendations and solutions. The program accepts approximately 50 project proposals per year.

STUDENT SKILLS & SPECIALTY AREAS
Business Plans Target Market Research and Market Profiles
Feasibility Studies Sponsorship Strategies
Competitive Analysis Specialization: real estate, events, tourism
Marketing Plans
PROJECT TIMETABLE
Sept – Nov Project proposals submitted to BCIT
December Student teams review and select projects
January Students, Faculty Advisor, and Sponsor agree to project details
Jan – May Students conduct research, write a report, and prepare their presentation
Mid – May Students deliver oral presentation and written report to sponsor

BCIT Business Consulting Project ideas

  • How do we market to a certain demographic?
  • What are the needs and wants of our target market?
  • How can we reach our target market?
  • How do we increase repeat purchases and customer loyalty?
  • What is the current competitive landscape in our industry?
  • What trends are happening in our industry that will impact our marketing mix?

BCIT Business Consulting Project requirements

  • A clearly defined marketing challenge or problem
  • Requires a comprehensive marketing research component
  • Available one day a week for student visits
  • A $750 fee to cover program administration fees and support the marketing scholarship fund ($500 for non-profit organizations)

Contact information

If you have additional questions about Business Consulting Projects or would like to be contacted when the next project opportunity arises please contact:

Tom Jopling
BCP Coordinator – Professional Sales & Entrepreneurship Teams
604-451-6768
tom_jopling@bcit.ca

Rosalind Phipps
BCP Coordinator – Tourism Marketing & Sales Teams
604-451-6769
rosalind_phipps@bcit.ca

Daniel John
BCP Coordinator – Professional Real Estate Teams
604-451-6762
daniel_john@bcit.ca

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