Marketing Management (Marketing Communications Option)

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s):

• No prerequisites are required for this course.

​Businesses around the globe are waking up to the importance of sustainability. This course frames marketing in the context of a more sustainable world and challenges marketing students to think differently about marketing to transform the discipline into a force for good with a zero-tolerance approach to greenwashing and purpose-washing. To do this, marketers need to adapt and be more socially and environmentally conscious. This course provides foundational knowledge about current sustainability challenges, explores the principles and practices of sustainable marketing, and examines how to effectively integrate sustainability into the marketing mix to create a more sustainable marketing plan.
Prerequisite(s):

• No prerequisites are required for this course.

This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course is ideal for people in business who want to enhance their selling skills, people new to a sales role, and salespeople at any level who do not have formal training in the field. To be successful in this course, students must be able to communicate well in English.
Prerequisite(s):

• No prerequisites are required for this course.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
Prerequisite(s):

• No prerequisites are required for this course.

​This course provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. It reviews the role of strategic planning as it applies to media, creative, sales promotion and research, and examines those areas of promotion where each fit in the promotional mix and when would each best be applied.
Prerequisite(s):

• 50% in MKTG 1102

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Prerequisite(s):

• 50% in MKTG 1102

​In this course, students will explore a variety of concepts, tools, and techniques to generate publicity and earned media opportunities in an increasingly complex digital world—including building and leveraging relationships with the press and traditional/broadcast media, influencers, and customers—for B2B, B2C, and not-for-profit organizations. Students will analyze and plan public relations campaigns across communication channels, considering established digital and social platforms, emerging media environments, events and experiential marketing.​
Prerequisite(s):

• No prerequisites are required for this course.

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
Prerequisite(s):

• No prerequisites are required for this course.

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.
Prerequisite(s):

• No prerequisites are required for this course.

​This course will provide insight into the strategies behind successful brands. The focus will be on analyzing company, industry, consumer and competitive information to provide a sound foundation for developing a brand strategy. Additionally, students will learn the components of branding and how to use brand development tools. Students will learn how to position and brand products and services in order to prevent them from being turned into commodities and understand that all marketing campaigns serve the larger mission of developing a brand.​
Prerequisite(s):

• (50% in MKTG 1102 and 50% in MKTG 1352) or 50% in MKTG 2202

​Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.
Prerequisite(s):

• No prerequisites are required for this course.

Marketing Services introduces a Gaps Model of Service Quality that service industries can use to evaluate and drive their ability to listen to the marketplace, consider new innovative ideas, plan service improvement or growth, compete for the best people, and build effective internal and external communication strategies for a service firm. This course also explores the increasing demand for self-service-technology and an artificial intelligence framework that can improve a service firm's scalability, profitability and competitiveness. Students will apply the model and framework to make recommendations to a service firm.
Prerequisite(s):

• 50% in MKTG 1102

Project Management skills are in high demand and can provide a competitive edge in today’s workplace. This intensive course gives you the practical skills you need to deliver a winning project on time and on budget, with a marketing frame of reference. This course teaches you how to create a project life cycle, statement of work, work breakdown structure, schedule, budget, and risk management plan. Working in a team, you will apply your Project Management skills to a real-life marketing project. This course will prepare you to make a meaningful contribution to any project.
Prerequisite(s):

• No prerequisites are required for this course.

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.
Prerequisite(s):

• No prerequisites are required for this course.

Search engines create opportunities for businesses to attract more traffic and more customers to their website, product or service pages, videos, social media, and even to their brick-and-mortar location. In this course, students will learn about organic or unpaid search engine marketing, known as search engine optimization or SEO, and paid search engine marketing, often called SEM or pay-per-click PPC or just Google Ads (since Google is the dominant search engine). This course covers the foundations of SEO and SEM, starting with an understanding of search engines and the business case for SEO. Students will then use various tools to conduct SEO audits, research keywords, and create and present strategies for on-page SEO, technical SEO, and link building. After exploring the organic side of search, students will learn the value of paid search. Using a company of their choice as a case study, students will create and present a paid search campaign, including a well-structured account, budget, keyword strategy, and effective ads. Students will create and pitch both an SEO and a paid search plan for a local business or not-for-profit organization of their choosing. (For online and asynchronous courses, these presentations will be recorded and posted on the Learning Hub for the class to view and discuss.)
Prerequisite(s):

• 50% in MKTG 1352
• OR relevant industry experience

Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? And most of it is uploaded to YouTube. As the world’s second largest search engine (and owned by the world’s largest), YouTube is a powerful driver of website traffic. Marketers use video as the primary media for their content strategy, creating YouTube channels for presentations to drive leads and sales, for explainer videos to increase product and service understanding, for advertising, and more. This course will introduce students to the basics of setting up a YouTube channel, learning how to create content that is optimized for search, managing the analytics to hone and tweak successful YouTube performances, and using YouTube to deliver on business objectives.
Prerequisite(s):

• 50% in MKTG 1352
• OR relevant industry experience

We live in the Big Data era, but many small- and medium-sized organizations are unable to capitalize on the opportunities, insights, and competitive advantages available from the quintiles of data produced every day. And no surprise: it's an overwhelming and jargon-filled landscape. This course will introduce marketers to strategies for prioritizing the data that matters to a business, the tools to measure common marketing data sources, frameworks and methodologies for digital marketing data analysis, and best practices for reporting marketing data insights. Students will explore and analyze real-world data from social media platforms, e-commerce websites, mobile apps and more, as well as use current tools to create digital marketing dashboards. The final project will have students present their digital marketing analytics reports.
Prerequisite(s):

• 50% in MKTG 1352

This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.
Prerequisite(s):

• No prerequisites are required for this course.

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.
Prerequisite(s):

• No prerequisites are required for this course.

The course provides the opportunity to pursue studies of the international business practices in areas of interest, which include marketing, sustainability, human resources, management, organizational behavior, intercultural management, financial management, and media. It provides an overview of management and leadership skills in the international business context through a series of projects and case studies. This course is equivalent to a 3.0 credit course at the undergraduate level. Students may apply this course to the elective requirements of their certificate or degree program. This course may be taken as part of the international summer field school, (https://www.bcit.ca/business/international/fieldschool.shtml) or exchange program, (https://www.bcit.ca/business/international/outgoing.shtml) for additional credits. In the case of exchange programs where transfer credits will be awarded, the student may take this course for additional credit as long as there are deliverables and learning outcomes in addition to those earned in the exchange program.
Prerequisite(s):

• Acceptance to the School of Business International Field School or exchange program and approval of the International Program Coordinator.

The course provides the opportunity to pursue studies of the international business practices in areas of interest, which include marketing, sustainability, human resources, management, organizational behavior, intercultural management, financial management, and media. It provides an overview of management and leadership skills in the international business context through a series of projects and case studies. This course is equivalent to a 3.0 credit course at the undergraduate level. Students may apply this course to the elective requirements of their certificate or degree program. This course may be taken as part of the international summer field school, (https://www.bcit.ca/business/international/fieldschool.shtml) or exchange program, (https://www.bcit.ca/business/international/outgoing.shtml) for additional credits. In the case of exchange programs where transfer credits will be awarded, the student may take this course for additional credit as long as there are deliverables and learning outcomes in addition to those earned in the exchange program.
Prerequisite(s):

• Acceptance to the School of Business International Field School or exchange program and approval of the International Program Coordinator.

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, employment, business organizations, and intellectual property. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
Prerequisite(s):

• No prerequisites are required for this course.

Citizens, consumers, regulatory agencies, NGOs, and employees are increasingly demanding change in the social and environmental impacts of businesses and organizations. Business has entered a new era where success is based on the value returned to all stakeholders. As a result, businesses are building social equity and planetary boundaries into their strategy and business models. This course provides students with foundational knowledge of sustainable business theory and practices. It covers the core functional areas of a business (accounting, management, marketing, and operations). Students learn how these core functions are transforming to address the sustainability imperative.
Prerequisite(s):

• No prerequisites are required for this course.

Presents both traditional and contemporary perspectives of modern management examining management and management roles in teams, projects, departments and the organization as a whole. Strategic planning, operational planning, leading, organizing and controlling for performance will be addressed. Through actual business scenarios, cases and exercises, participants gain experience in decision-making and applying theory to real world organizations.
Prerequisite(s):

• No prerequisites are required for this course.

This communication course is designed for students needing additional assistance in meeting the language standards of a credit introductory business and technical Communication course. It teaches practical business communication techniques for planning, organizing, selecting, writing, and presenting information in business or industry. It covers the same content as COMM 1103, but has additional communication development and English grammar practice activities to support your learning. NOTE: COMM 1106 is equivalent to COMM 1103. Although COMM 1106 may not be included on the program course list or program matrix, students may choose either COMM 1106 or COMM 1103 for their program. Students do not need to take COMM 1103 if they take COMM 1106. Students do not need to submit transcripts for entrance to this course. BUT, in the case of formal or informal grade appeals or reviews they will be asked to show proof of their English requirements. Students who wish to confirm their English level are strongly advised to take COMM 0015.​ Students scoring below "C+" in English Studies 12 are encouraged to take COMM 1106 instead of COMM 1103.​
Prerequisite(s):

• English Studies 12 "50%" (PASS) or equivalent (ie: COMM 0015 "50+" or IELTS Academic 6.0, etc.)

This course covers the full accounting cycle for individuals with little or no accounting background. Topics include accounting as an information system; introduction to accounting theory; income measure; traditional record keeping; the accounting cycle; cash and financial statements.
Prerequisite(s):

• No prerequisites are required for this course.

This course is the second of two designed to provide first year students with a general understanding of the nature, purpose and general procedures of accounting. The course examines notes and accounts receivables; capital assets; liabilities; partnerships; corporations and consolidations; international transactions; financial statement analysis; and cash flow statements.
Prerequisite(s):

• 50% in FMGT 1100 or 50% in FMGT 1105

How do we build customer centric strategies to keep pace with rapidly changing business environments? Every company should put customer relationship management as a strategic business priority in order to maintain mutually sustainable and profitable relationships. This course is designed to provide students with an understanding of Customer Relationship Management (CRM) including strategy, organization, marketing, information technology and implementation.
Prerequisite(s):

• No prerequisites are required for this course.

This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation.
Prerequisite(s):

• No prerequisites are required for this course.