Overview
Students who are declared in the Sustainable Event Management Certificate can continue to complete that credential by following their original program approval letter they received at the time they declared the program.
The Event Marketing and Management Strategy Certificate will prepare you for a rewarding career in the fast-paced event industry. This new, up-to-date program was developed jointly with industry leaders, and as a result includes cutting-edge curriculum that builds on the Event Marketing and Planning Associate Certificate.
The aim of the program is to develop professionals in the event management field that have the knowledge and skills to envision, produce, manage, and market events and business conventions for organizations around the world.
You will learn how to develop and deliver events using globally accredited sustainability standards. With the hands-on training you receive, you will gain skills from industry professionals in the areas of event planning and marketing, event strategy and design, sustainable event management and operations, project management, sustainable marketing practices, digital marketing, technical production, proposals, communication and presentation techniques, and much more. You will also have the option to select from 5 tracks to customize your learning experience.
Graduates of this program will be able to:
- Lead the shift toward ethical and sustainable event management within organizations using accepted international standards
- Perform administrative tasks in an event management team
- Develop the financial resources and manage the budget for business events
- Manage the human resource components of business events
- Design business events that support the marketing and strategic direction of an organization
- Manage an event on-site to satisfy the expectations of stakeholders
- Collaborate with multidisciplinary teams to produce success events
Graduates will be prepared to enter the event management industry at an entry-level position. The SEM program contains curriculum developed to prepare students to earn the Certified Meeting Professional (CMP) designation, along with pathways for further education.
Who should apply for the Event Marketing and Management Strategy Certificate?
This program might be right for you if:
- You’re hoping to improve your job opportunities and earning potential in a vibrant, fast-paced industry
- You’re a big-picture thinker and a team-player
- You’re ambitious and ready to make your dream career happen
- You enjoy creative challenges
- You’re a quick thinker and problem solver
- You like to be organized and are an excellent communicator
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Entrance Requirements
About Flexible Learning
Take a single course or work towards a credential at your own pace.
Part-time courses are offered in various scheduling formats, including at night or on weekends, flexible daytime delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January), and Spring/Summer (April).
To earn your credential, you must complete a Part-time Program Declaration Request. Applications are processed throughout the year.
Application processing
This program is open to declarations beginning:
- February 1st* for the January intake
- May 1st* for the April intake
- October 1st* for the September intake
Entrance requirements
Declarations submitted for program intakes beginning April 1, 2025 or later will be evaluated using the English Language Proficiency (ELP) requirement below.
- English language proficiency: Category 2 – English Studies 12 (67%) or equivalent
International applicants
This program is available to international applicants. A valid study permit is required prior to starting the program.
Program declaration
Declaring your Flexible Learning (Part-time Studies) program ensures that BCIT is aware of your intent to complete a program as it is currently outlined and provides you the opportunity to apply for transfer credit.
To submit your declaration:
- Answer all questions completely.
- If required, convert transcripts and documents to PDF files.
- Have a credit card ready to pay the application fee.
Declare Now
Upon approval, a program plan letter will be sent to you confirming your program of study. Please allow approximately eight weeks for processing.
Scheduled Intakes
Ongoing Flexible Learning (Part-time Studies) intakes: January, April, and September.
Prior Learning Assessment & Recognition (PLAR)
Some entry-level courses are eligible for Prior Learning Assessment and Recognition (PLAR). If you believe that you already possess the skills and knowledge that would otherwise be gained by completing a particular course, please contact the Program Assistant for application information.
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Costs & Supplies
Bring your own device
Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.
For online classes, it is important you have a stable and consistent internet connection to access course content.
Tuition fees
Flexible Learning (Part-time Studies) tuition is charged on a course-by-course basis. Please see the Flexible Learning Tuition & Fees page for more information on domestic and international tuitions.
Financial assistance
Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.
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Courses
This Flexible Learning program is offered on a course-by-course basis, allowing you the flexibility to complete courses in any order, provided that any required course prerequisites have been completed. Students register for each course individually and may undertake studies in any term (Winter, Spring/Summer, or Fall). While you may choose the pace of your studies, all program requirements must be completed within seven years as per BCIT Policy 5103 – Student Evaluation [PDF].
Note: Part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. Courses in high demand fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.
In-classroom delivery is available for most courses in the program. Some courses are also offered online.
The length of most online courses is 12 weeks. Online learning students should plan to spend an average of 7-10 hours per week on their studies for each course.
Program matrix
Check current availability of courses for this program.
1. Required Courses (37.0 credits): | Credits | ||
---|---|---|---|
FUND 2316 | Unlocking Funding: Grants, Proposals and Sponsorships | 3.0 | |
MKTG 1017 | Event Marketing | 3.0 | |
MKTG 1120 | Event Planning Essentials | 3.0 | |
MKTG 1123 | Sustainable Event Management Operations | 3.0 | |
MKTG 1126 | Live Entertainment Events and Festivals | 3.0 | |
MKTG 1146 | Introduction to Sustainable Marketing | 3.0 | |
MKTG 1219 | Professional Sales Skills | 3.0 | |
MKTG 1352 | Digital Marketing | 3.0 | |
MKTG 2025 | Event Strategy and Design | 3.0 | |
MKTG 2029 | Event Technical Production | 3.0 | |
MKTG 2225 | Project Management in Marketing | 4.0 | |
and | |||
COMM 1103 | Introduction to Business and Technical Communication | 3.0 | |
or | |||
COMM 1106 | Introduction to Business and Technical Communication (With Language Development Component) | 3.0 | |
2. Electives Courses (9.0 credits): | Credits | ||
Complete 9.0 credits from the following list of electives. Students may select any of the courses below to gain additional skills from a specific area of study. Digital Marketing: |
|||
MKTG 1550 | Social Media Essentials | 3.0 | |
MKTG 1552 | Social Media Strategies | 3.0 | |
MKTG 2352 | Content Planning | 4.0 | |
MKTG 2552 | YouTube Marketing | 3.0 | |
Entrepreneurship and Sustainability: | |||
BSUS 1110 | Introduction to Sustainable Business Management | 4.0 | |
MKTG 1324 | Small Business Development | 3.0 | |
MKTG 2324 | Small Business Management | 3.0 | |
Events: | |||
MKTG 1122 | Wedding Planning | 3.0 | |
MKTG 1119 | Sports Marketing | 3.0 | |
MKTG 1341 | Sustainable Event and Tradeshow Marketing | 3.0 | |
MKTG 2090 | Event Industry Practicum | 3.0 | |
Marketing and Public Relations: | |||
MKTG 1019 | Media Relations | 3.0 | |
MKTG 2909 | Fundamentals of Marketing Research | 3.0 | |
MKTG 3321 | Public Relations | 3.0 | |
MKTG 3325 | Consumer Behaviour | 3.0 | |
MKTG 3554 | Brand Strategy | 3.0 | |
Sales and Customer Service: | |||
FUND 1215 | Essentials of Fundraising | 3.0 | |
MKTG 1112 | Customer Relations | 3.0 | |
MKTG 1323 | Effective Presentation Skills | 3.0 | |
MKTG 3113 | Customer Relationship Management | 3.0 | |
MKTG 3342 | Negotiating Skills | 3.0 | |
Total Credits: | 46.0 |
Check current availability of courses for this program.
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
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Program Details
Program delivery
Blended: This program is delivered partly on campus and partly online.
Program location
Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC
Downtown Campus
555 Seymour Street
Vancouver, BC
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Graduating & Jobs
What grads can do
Graduates of the Event Marketing and Management Strategy Certificate program will have the necessary skills and tactics to start exciting event management careers such as:
- Event Coordinator
- Wedding Planner
- Events/Meeting Manager
- Experiential Marketing Coordinator
- Catering Events Coordinator
- Event Venue Sales Coordinator
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Contact Us
Candace Marrington – Student Inquiries
Program Assistant – Marketing Management
Tel: 604-432-8723
Email: Candace_Marrington@bcit.ca
David Tikkanen
Program Head
Tel: 604-412-7503
Email: David_Tikkanen@bcit.ca
Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
- Program selection and program planning
- Applying for transfer credit and advanced placement
- Job placement and graduate outcomes
- Student life
Questions or comments?
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