Marketing Management - Fundraising Management

A course designed to provide an overview of fundraising topics. The emphasis is on the grounding of fundraising in philanthropy; the principles and strategic issues of fundraising in nonprofit organizations; and the role of the development officer and fundraising. Students develop an understanding of annual fund and capital campaign methodologies, working with volunteer boards, and developing career planning strategies.
Prerequisite(s):

• No prerequisites are required for this course.

Students analyse and synthesize the necessary components of major gift and capital campaigns. Institutional readiness, prospect management from identification to stewardship, volunteer recruitment and retention, and management of the program are stressed.
Prerequisite(s):

• No prerequisites are required for this course.

This is a practical introduction to the elements of proposal and grant writing: purpose and responsibility, organizational readiness, research, mechanics of preparation, development of a formal proposal/grant, presentation, follow-up, and post grant reporting. Students gain skills through hands-on practice identifying potential funders, and developing and refining their proposal.
Prerequisite(s):

• No prerequisites are required for this course.

Planned giving typically provides organizations with their most valuable gifts, but development staff are often concerned about the level of technical knowledge needed. This course exposes the myth that the fundraiser needs to be a legal or accounting expert, and gives you the tools to quickly and easily implement your own planned giving program. You will learn about different planned giving vehicles such as bequests and life insurance; how to market the program and find donors; how to ask for and administer planned gifts; and how to develop donor relationships for maximum impact to your organization and the donors’ philanthropic goals.
Prerequisite(s):

• No prerequisites are required for this course.

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s):

• No prerequisites are required for this course.

This introductory course helps you apply financial management principles in a not-for-profit organization. It familiarizes the student with accounting essentials, the financial management cycle, budgeting, payroll, and reports and statements. You will explore regulatory compliance and issues specifically related to not-for-profits. Prior accounting knowledge is an asset, but not required. While some numerical competency is necessary together with basic spreadsheet abilities, this is not a course aimed at those wishing to embark on a career in accounting/finance, but rather a general manager hoping to gain basic fluency in fundamental principles of financial management.
Prerequisite(s):

• No prerequisites are required for this course.

Provides students with a background for practical management skills and an understanding of organizational and fundraising budgets. The focus is on developing leadership, board and staff roles in finance and management, ethics, strategic and operational planning, budget development, how to manage data and information, organizational structure, human resources and accountability.
Prerequisite(s):

• FUND 1215

The student will spend 36 hours in a nonprofit organization to gain practical work experience in the sector. During the practicum the student is expected to use their acquired fundraising knowledge to gain valuable experience, insights and connections for work in a nonprofit organization. The practicum includes training, mentoring and hands-on project work. Pre-approved host organizations will be identified for the student. The practicum is contracted by both the student and the organization, with oversight provided by a BCIT advisor.
Prerequisite(s):

• Completion of the five Fundraising Management required courses or with permission from the department.

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Prerequisite(s):

• No prerequisites are required for this course.

This course emphasizes the principles of effective oral communication and the development of public speaking skills. You will research, organize and deliver a variety of speeches for specific purposes.  Non-verbal communication, visual aids, and the effective use of supporting technology will be addressed.  Instructor and peer feedback, and video analysis will be used to improve speech design and delivery.  To be successful in this course, you must be able to communicate well in English.
Prerequisite(s):

• No prerequisites are required for this course.

Trade shows require a surprising amount of creativity, planning, budget and energy. A planner must consider many steps and moving parts to fully leverage the marketing and resource investment in these events. And most importantly, all need to plan events with a long-term strategy with environmental sustainability top of mind. This course examines how a trade show can be an effective marketing tool for businesses. The course covers how to position a trade show as an active marketing tool within a business's overall strategy, from the physical booth to staffing. But most important, this course looks at ways event planners can make trade show participation more sustainable, from travel to the location to food waste to marketing materials, to how the show benefits the host community. Looking at current examples of small local trade shows in Vancouver to global events like consumer electronics shows, the course will review how to be a more earth-friendly event planner and trade show participant​.
Prerequisite(s):

• No prerequisites are required for this course.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
Prerequisite(s):

• No prerequisites are required for this course.

​Businesses around the globe are waking up to the importance of sustainability. This course frames marketing in the context of a more sustainable world and challenges marketing students to think differently about marketing to transform the discipline into a force for good with a zero-tolerance approach to greenwashing and purpose-washing. To do this, marketers need to adapt and be more socially and environmentally conscious. This course provides foundational knowledge about current sustainability challenges, explores the principles and practices of sustainable marketing, and examines how to effectively integrate sustainability into the marketing mix to create a more sustainable marketing plan.
Prerequisite(s):

• No prerequisites are required for this course.

Search engines create opportunities for businesses to attract more traffic and more customers to their website, product or service pages, videos, social media, and even to their brick-and-mortar location. In this course, students will learn about organic or unpaid search engine marketing, known as search engine optimization or SEO, and paid search engine marketing, often called SEM or pay-per-click PPC or just Google Ads (since Google is the dominant search engine). This course covers the foundations of SEO and SEM, starting with an understanding of search engines and the business case for SEO. Students will then use various tools to conduct SEO audits, research keywords, and create and present strategies for on-page SEO, technical SEO, and link building. After exploring the organic side of search, students will learn the value of paid search. Using a company of their choice as a case study, students will create and present a paid search campaign, including a well-structured account, budget, keyword strategy, and effective ads. Students will create and pitch both an SEO and a paid search plan for a local business or not-for-profit organization of their choosing. (For online and asynchronous courses, these presentations will be recorded and posted on the Learning Hub for the class to view and discuss.)
Prerequisite(s):

• 50% in MKTG 1352
• OR relevant industry experience

Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? And most of it is uploaded to YouTube. As the world’s second largest search engine (and owned by the world’s largest), YouTube is a powerful driver of website traffic. Marketers use video as the primary media for their content strategy, creating YouTube channels for presentations to drive leads and sales, for explainer videos to increase product and service understanding, for advertising, and more. This course will introduce students to the basics of setting up a YouTube channel, learning how to create content that is optimized for search, managing the analytics to hone and tweak successful YouTube performances, and using YouTube to deliver on business objectives.
Prerequisite(s):

• 50% in MKTG 1352
• OR relevant industry experience

This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.
Prerequisite(s):

• No prerequisites are required for this course.

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.
Prerequisite(s):

• No prerequisites are required for this course.

This course focuses on strategies for nonprofit organizations to develop good relations with all levels of government (municipal, provincial and federal) in both the bureaucratic and political spheres. You will examine how organizations with good relationships in the various levels of government can have an impact on legislation and policy development that can enhance the success of your organization. More importantly, you will gain an applied understanding of how to improve your advocacy skills, including advocacy concepts for grant writing and managing regulatory compliance.
Prerequisite(s):

• No prerequisites are required for this course.

This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation.
Prerequisite(s):

• No prerequisites are required for this course.