Overview
The Digital Marketing Strategy Associate Certificate provides comprehensive training in various marketing areas, including social media, content creation, SEO, YouTube marketing, media buying, reporting, and analytics. This part-time program lays a solid foundation for students to develop a fundamental understanding of marketing.
This Associate Certificate in Digital Marketing Strategy is designed to provide students with a structured learning framework to improve their digital marketing understanding and skills and enhance their ability to develop and execute digital marketing strategies to respond to the changing business environment in British Columbia, Canada, and beyond.
This will be achieved by providing a set of foundation courses that this second associate certificate will build upon to provide greater strategic knowledge and a deeper dive into the strategies required to develop and execute successful digital campaigns.
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Entrance Requirements
Application processing
This program is open to declarations beginning:
- February 1st* for the January intake
- May 1st* for the April intake
- October 1st* for the September intake
Entrance requirements
Declarations submitted for program intakes beginning April 1, 2025 or later will be evaluated using the English Language Proficiency (ELP) requirement below.
- English language proficiency: Category 2 – English Studies 12 (67%) or equivalent
International applicants
Blended delivery
This delivery option is available to international applicants. A valid study permit is required prior to starting the program.
Online delivery
This delivery option is available to international applicants who will complete the program from outside Canada or who currently have a valid status in Canada other than study permit. International students completing the program fully online are not eligible for a study permit.
Program declaration
Declaring your Flexible Learning (Part-time Studies) program ensures that BCIT is aware of your intent to complete a program as it is currently outlined and provides you the opportunity to apply for transfer credit.
To submit your declaration:
- Answer all questions completely.
- If required, convert transcripts and documents to PDF files.
- Have a credit card ready to pay the application fee.
Declare Now
Upon approval, a program plan letter will be sent to you confirming your program of study. Please allow approximately eight weeks for processing.
Scheduled Intakes
Ongoing Flexible Learning (Part-time Studies) intakes: January, April, and September.
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Costs & Supplies
Tuition fees
Flexible Learning (Part-time Studies) tuition is charged on a course-by-course basis. Please see the Flexible Learning Tuition & Fees page for more information on domestic and international tuitions.
Financial assistance
Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.
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Courses
Program matrix
Check current availability of courses for this program.
Required courses: | Credits | ||
---|---|---|---|
MKTG 1102 | Essentials of Marketing | 3.0 | |
MKTG 1352 | Digital Marketing | 3.0 | |
MKTG 1550 | Social Media Essentials | 3.0 | |
MKTG 1552 | Social Media Strategies | 3.0 | |
MKTG 2352 | Content Planning | 4.0 | |
MKTG 2452 | Search Engine Marketing: SEO and Paid Search | 3.0 | |
MKTG 2552 | YouTube Marketing | 3.0 | |
MKTG 2652 | Digital Marketing Analytics | 3.0 | |
MKTG 3218 | Media Planning and Buying | 3.0 | |
Total Credits: | 28.0 |
Check current availability of courses for this program.
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
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Program Details
Program length
This is a self-paced flexible learning (part-time studies) program. Students have up to seven years to complete the program.Program delivery
This program is offered in the following delivery modes:
- Blended: The program is delivered partly on campus and partly online.
- Online: The entire program is delivered fully online.
Program location
Courses may be offered at the following locations:
Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC
Downtown Campus
555 Seymour Street
Vancouver, BC
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Graduating & Jobs
Students completing this Associate Certificate in Digital Marketing Strategy have gone on to jobs such as social media coordinator, content creator, as well as digital marketing specialist in areas such as SEO specialist, PPC specialist and email marketing coordinator.
Apply for graduation
Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.
Allow approximately six to eight weeks for processing.
All financial obligations to the Institute must be met prior to issuance of any credential.
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Contact Us
Candace Marrington – Student Inquiries
Program Assistant
604-432-8723 | Candace_Marrington@bcit.ca
Tracey Renzullo
Flexible Learning Program Head
604-451-7033 | Tracey_Renzullo@bcit.ca
Questions or comments?
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Programs and courses are subject to change without notice.