Overview
BCIT Marketing Management Diploma is BC's only two-year, career-focused program that transitions you from the classroom to a career. Learn business and marketing fundamentals in the first year and specialize in 1 area in the second. It prepares you for careers in digital marketing and branding, real estate, sales, tourism, or entrepreneurship.
First year provides a business and marketing foundation taught by industry experts. Second year features specialized courses, work experience, and projects with real-world clients in your choice of option:
- Digital Marketing & Brand Strategy (Formerly Marketing Communications)
- Entrepreneurship
- Professional Real Estate
- Professional Sales
- Tourism Marketing & Sales
Graduates of the diploma have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. Career options include:
- Marketing Coordinator
- Digital Marketing Specialist
- Owner/Operator
- Account Services Coordinator
- Event Manager
- Conference Coordinator
Qualified graduates of the diploma may also apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
Entrance Requirements
Application processing
Open to applications beginning October 1st (or next business day).
Entrance requirements
Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.
- English language proficiency: Category 2 – English Studies 12 (67%) or equivalent
- Math: one of the following:
- Pre-Calculus 11 (67%) or
- Foundations of Math 11 (67%) or
- Workplace Math 11 (67%) or
- Other acceptable BC and Yukon courses
Continuation requirements
Option selection:
Midway through the second term of the first year, students either confirm or select their first and second choice for the next year of the program. Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternative choice.
International applicants
This program is available to international applicants. A valid study permit is required prior to starting the program.
Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.
Apply to program
The two-year Diploma in Marketing Management shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.
To submit your application:
- Include proof of meeting all entrance requirements.
- Convert all transcripts and supporting documents to PDF files.
- Have a credit card ready to pay the application fee.
Apply Now
Scheduled Intakes
September each year.
myCommunication
Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT email addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We will send you an email when a new message is posted. It is important to watch for these emails or regularly check your account online.
You can expect to receive communication concerning the status of your application within four weeks.
Advanced Placement
Conditions
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Please note that applications are considered based on:
- Complete applications: you must show proof that you have completed (or are registered in) all requirements to be considered.
- Competitive entry: if the number of applicants exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
- Seat availability: confirmation may not be available until approximately one week before the term begins.
Re-admission
You can apply for re-admission if you:
- were previously admitted to this program and completed part of it at BCIT and
- want to re-enter the program at an advanced level.
Applications are accepted throughout the year.
Submit the Course-by-Course Self-Assessment Form [PDF] with your application.
Ready to submit your application? Apply now.
Direct entry
There are 4 options for direct entry. If you are applying through options 1, 2, or 3, you must submit an online application. Option 4 applicants, submit your application for transfer directly to BCIT Admissions.
- Option 1: If you do not have a diploma or degree
- Proof of meeting all general entrance requirements (excluding Math 11)
- Course-by-Course Self-Assessment Form [PDF] showing that you have completed all of the required courses for the level to which you are applying
- Option 2: Diploma or degree holders
- Proof of meeting all general entrance requirements (excluding Math 11)
- Proof of diploma or degree* in any discipline from a recognized post-secondary institution
- Bridging Program Self-Assessment [PDF] showing that you have completed all of the required courses below
- Option 3: Adult learners
- Proof of meeting all general entrance requirements
- Approved Advanced Placement and Prior Learning (APPL) Assessment
- Option 4: School of Business + Media diploma program transfer
- Level 2 - Complete the School of Business + Media Program Change form [PDF] and have it signed by your First Year Program Head.
- Level 3 - If deemed eligible and transferrable, you will receive instructions to fill out an Option Choice Application.
- Approved School of Business Program Change form.
- Completed Course-by-Course Self-Assessment form [PDF]
Applications to level 2 or 3.
Submit the following with your online application:
Required courses:
If you are applying to level 2*, you must show proof of completion of (or registration in) the level 1 courses (or equivalents) below.
If you are applying to level 3, you must show proof of completion of (or registration in) the level 1 and 2 courses (or equivalents) below.
*All direct entry students entering level 2 are accepted into the Marketing Management program. Option selection will be available after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option, an alternate option will be assigned.
| Level 1 Courses | ||
|---|---|---|
| Full-time Course | Course Name | Part-time Equivalent |
| BSYS 1000 | Business Information Systems | BSYS 1001 |
| BUSA 2150 | Intro to Organizational Development | BUSA 2005 |
| COMM 1100 | Business Communication 1 | COMM 1103 or COMM 1106 |
| ECON 2100 | Microeconomics | ECON 2100 |
| MKTG 1102 | Essentials of Marketing | MKTG 1102 |
| MKTG 2243 | Professional Sales Skills & Customer Relationship Management | MKTG 1219 |
| OPMT 1110 | Business Mathematics | OPMT 1110 |
| Level 2 Courses | ||
|---|---|---|
| Full-time Course | Course Name | Part-time Equivalent |
| BLAW 3100 | Business Law | BLAW 3100 |
| BSYS 2000 | Applied Data Analytics in Excel | BSYS 2000 or BSYS 2051 and BSYS 2061 |
| COMM 2200 | Business Communication 2 | COMM 2202 (or 2002) and COMM 2203 (or 2003) or COMM 2216 |
| ECON 2200 | Macroeconomics | ECON 2200 |
| FMGT 2152 | Accounting for Management | FMGT 2152 or FMGT 1100 and FMGT 2100 |
| MKTG 2202 | Introduction to Marketing Communications | MKTG 2202 |
| OPMT 1130 | Business Statistics | OPMT 1197 |
Ready to submit your application? Apply now.
Applications to level 3 only.
Submit the following with your online application:
*If you have completed post-secondary studies outside of Canada, the United States, the United Kingdom, Australia or New Zealand, you will require a basic evaluation of your credentials by the International Credential Evaluation Service (ICES). Credential evaluation reports from other Canadian services may be considered.
Required courses:
| Full-time Course | Course Name | Part-time Equivalent |
|---|---|---|
| BSYS 2000 | Applied Data Analytics in Excel | BSYS 2000 or BSYS 2051 and BSYS 2061 |
| COMM 1100* | Business Communication 1 | COMM 1103 or COMM 1106 |
| COMM 2200* | Business Communication 2 | COMM 2202 (or 2002) and COMM 2203 (or 2003) |
| MKTG 1102 | Essentials of Marketing | MKTG 1102 |
| MKTG 2202 | Introduction to Marketing Communication | MKTG 2202 |
| MKTG 2243 | Sales Skills | MKTG 1219 |
*Note: For accredited Canadian or US credentials, if you have achieved a bachelor’s degree the COMM 1100 and 2200 courses may be waived. If you have an associate degree or a diploma, COMM 1103 (or 1106) and COMM 2202 (or 2002) may be waived. Note that COMM 2203 (or 2003) will still be required.
Ready to submit your application? Apply now.
If you have five or more years of professional business experience, you may qualify for an alternative path to complete a diploma or degree as an adult learner. Visit the SITE Centre to find out if you are eligible, and to learn more about the assessment process and associated fees.
Submit the following with your online application:
Ready to submit your application? Apply now.
If you are currently enrolled in a full-time diploma program at BCIT's School of Business + Media and wish to transfer to:
Submit the following to BCIT Admissions:
Do not submit a new online application.
Applications are accepted throughout the year. Questions about direct entry including course equivalents, and the competitive entry process for Level 3 (second year) options can be directed to study_marketing@bcit.ca.
Still have questions? Review the Admissions FAQ or contact Program Advising.
Costs & Supplies
Bring Your Own Device
Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.
Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.
Tuition fees
Use our tuition estimator to find tuition and fees for this program.
For more information on full-time tuition and fees, visit:
Books & supplies
Level 1: $775; Level 2: $500
(General estimated cost, subject to change)
Financial assistance
Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.
Courses
Students in the marketing management diploma take a common first year of business, sales, and marketing classes. Midway through the second term of first year, students either confirm or select their first and second choice for the next year of the program. The second-year options are:
- Digital Marketing and Brand Strategy (Formerly Marketing Communications)
- Entrepreneurship
- Professional Real Estate
- Professional Sales
- Tourism Marketing & Sales
Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.
Program matrix
September 2023 MatrixThe below program matrix is effective for students entering the program in September 2023 and later. Level 1 (15 weeks) |
Credits | ||
|---|---|---|---|
| BSYS 1000 | Business Information Systems | 3.0 | |
| BUSA 2150 | Introduction to Organizational Development | 4.0 | |
| COMM 1100 | Business Communication 1 | 3.0 | |
| ECON 2100 | Microeconomics | 3.0 | |
| MKTG 1102 | Essentials of Marketing | 3.0 | |
| MKTG 2243 | Professional Sales Skills & Customer Relationship Management | 4.0 | |
| OPMT 1110 | Business Mathematics | 4.0 | |
| Level 2 (20 weeks) | Credits | ||
| BLAW 3100 | Business Law | 4.0 | |
| BSYS 2000 | Applied Data Analytics in Excel | 4.0 | |
| COMM 2200 | Business Communication 2 | 4.0 | |
| ECON 2200 | Macroeconomics | 4.0 | |
| FMGT 2152 | Accounting for Management | 5.5 | |
| MKTG 2202 | Introduction to Marketing Communications | 4.0 | |
| OPMT 1130 | Business Statistics | 5.5 | |
| Total Credits: | 55.0 | ||
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
Program Details
Program length
Two years, full-timeProgram delivery
In person: This program is delivered on campus.
Program location
Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC
Continue your education
Marketing Management graduates can obtain transfer credit toward business degree programs at a number of universities both within and outside the province.
Graduates can also pursue degree completion through BCIT's Bachelor of Business Administration program.
Graduating & Jobs
Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.
Some career opportunities include:
- Starting your own business
- Marketing Coordinator
- Project Manager
- Media Buyer
- Digital Marketing Specialist
- Account Services Coordinator
Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
For specific career and graduate outcomes, please check the page for each option:
- Digital Marketing & Brand Strategy (Formerly Marketing Communications)
- Entrepreneurship
- Professional Real Estate
- Professional Sales
- Tourism Marketing & Sales
Faculty, Advisors & Staff
Our teaching team is made up of industry professionals and experts in their field.
Bruce Anthony, Faculty
Bruce has 38 years of experience in sales and marketing, including sales management with Rogers Media. As a Marketing Strategist for the past 16 years, he has helped build over 40 brands and businesses.
Geoffrey Bird, Program Head 1st Year
Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.
Angie Dosanjh
Angie graduated from BCIT’s Marketing Management program in 1998 and has since worked for numerous global and national brands including PwC, Business Development Bank of Canada and MNP where she managed and led multi-channel marketing strategies to drive growth and increase profitability. She is co-owner of Marwick Marketing, a digital marketing agency with offices in Canada and the UK. She also holds a Bachelor of Commerce degree from Thompson Rivers University. Angie is a native of Vancouver, BC. During her spare time, she enjoys spending time with her two daughters and planning her next travel adventure.
Amalia Fowler
Amalia is a BCIT Marketing Management alumna, digital marketing strategist, and industry speaker who has helped develop digital marketing strategies for over 100 clients across multiple industries. Her work has appeared in industry journals such as Search Engine Land, and she has presented across North America at leading marketing conferences. Amalia’s passions include helping small businesses navigate the world of digital, developing high-performing marketing teams and exploring ethics in marketing. Outside of work, Amalia is an avid paddleboarder, coffee enthusiast and loves to travel.
Rodan Gopaul-Singh
A veteran of Vancouver’s tech community, Rodan has helped many organizations start and scale their sales, marketing, and customer care teams. He is the Co-Principal of Rise Strategy, a consultancy working with companies from small start-ups to enterprise businesses. Rodan’s clients are primarily in the software development, financial services, financial tech, health tech and sustainability verticals.
Bryan Graziano, Entrepreneurship Program Head
Bryan has over 10 years of experience developing and managing successful startup companies from medical device manufacturing to Amazon FBA. Bryan is a proud graduate of BCIT’s Professional Sales program and BBA.
Daniel John, Professional Real Estate Program Head
Daniel has over 15 years of industry experience specializing in residential brokerage, land assembly, and development. He serves at the Real Estate Institute of BC as their Past-President and also is the Vice-Chair of the Real Estate Board of Greater Vancouver. He holds his professional RI Designation and is a proud graduate of BCIT’s Professional Real Estate Program and BBA.
Erica Halvorsen
Erica has over 20 years of experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at todaysworkshop.com, and is a consultant who helps small business owners and organizations with branding, marketing and communications at ericajane.ca. Years ago, she acquired a B.A. in Honours English from UBC, which wasn’t totally useless, after all.
Tom Jopling, Business Consulting Projects Coordinator
Tom has 32 years of experience in marketing research and strategy and has worked with organizations of all sizes in a wide range of public and private sectors. His management experience ranges from running his own consultancy to managing the BC operations of one of Canada’s largest marketing research companies. He is one of a small number of people to hold the Certified Marketing Research Professional (CMRP) designation in Canada.
Roz Phipps
Roz has over 30 years of marketing and sales experience in the tourism and insurance industries. Previously, Roz was the Director of Sales and Market Development at Tourism Whistler and a member of the sales and marketing team at Destination British Columbia. More recently, Roz was the Vice President/Client Executive for one of British Columbia’s largest commercial insurance brokerages. Roz worked with a wide variety of business clients and as a result of her vast sales experience, has developed a detailed understanding of the issues facing businesses today.
Tracey Renzullo, Flexible Learning Program Head
Tracey joined the department in early 2002 and has had a variety of leadership roles including Timetabler, School of Business & Media Professional Development Committee Member, BBA Steering Committee Member, MA Faculty Advisor, AMA Case Competition Co-Chair, and Part-Time Studies Program Head. Tracey has taught a diverse portfolio including Digital Marketing, Financial Services Marketing, Marketing Analysis, Direct Marketing, Marketing Communications Strategy, and Marketing Essentials. She currently serves as the Immediate Past Chair for the Greater Vancouver Board of Trade Leaders of Tomorrow Program, which provides essential mentorship opportunities for our up-and-coming business leaders. Tracey lives in Vancouver and is the proud mother of one daughter and two sons.
Jeff Sawers
Jeff has spent over 20 years designing and building innovative analytics solutions in the Canadian financial services industry. He is an enthusiastic educator focused on developing technology, design, data, analytics, and problem-solving skills in others because combining these skills in a business setting will bring about a data-informed decision-making culture. He holds a BSc in Computing Science as well as a BBA in Management Science.
Matt Shepherd
Matt has more than 25 years’ experience in the market and opinion research industry having worked for large international agencies such as the Kantar Group in the UK and gained a wealth of local agency experience in Vancouver B.C. with Mustel Group. He has designed and executed both qualitative and quantitative research for a wide variety of clients in both public and private sectors.
David Tikkanen, Tourism Marketing and Sales Program Head
David has over 35 years of tourism and hospitality experience including senior sales roles at properties including the Westin Bayshore, Fairmont Waterfront, and Metropolitan Hotel. David is the former Conference Sales Manager for Tourism Whistler and ran his own destination marketing company, Entrée Canada, which served incentive clients from global luxury brands.
Erin Whittle
Erin is a digital marketing strategist with over 15 years of experience in agencies, client-side, and as a consultant. She has worked across industries and sectors improving the online communications impact of global and local companies.
Danielle Wilson, Digital Marketing and Brand Strategy Program Head
Danielle is a 25-year advertising agency veteran of some of the largest global communications agency networks and winner of Business in Vancouver’s 40 under 40 award. Her experience runs the gamut from start-ups to crown corporations and every industry from healthcare and cars to beer and apparel for local, regional and global brands.
Advisory committee
Our Program Advisory Committee (PAC) is made up of these industry experts:
- Kevin Murray, Chair, Uncommon Purpose
- Troy Abromaitis, Bucci Developments
- Peter Barton, SAP Analytics
- Jeff Brown, Westwynd Realty
- Todd Cullum, Leavitt Machinery
- Jeff Duncan, Meetingmax
- Jennifer Husband, QuadReal Property Group
- Greg Malpass, Traction on Demand
- Paul Shorthouse, Circular Economy Leadership Canada
- Robyn Smith, Cossette
- Jeremy Tiffen, Horizon Recruitment
- Sloan Vereecken, Fairmont Pacific Rim
Frequently Asked Questions
- How long is this program?
- When does the program start?
- Is there an application deadline?
- When is first term tuition due?
- How much is tuition?
- What if I already have a diploma or degree?
- I meet the requirements, but should I retake classes to have a better chance of getting in?
- Does BCIT offer help with tuition like awards and financial aid?
- Can I take the courses individually and at my own pace?
- I have an IEP/IAP at my current school. Does BCIT offer accommodations to students who need them?
- Are the classes virtual or in-person?
- Does this program have a co-op?
- How can I make sure a spot in the option I want?
- Can I work while taking this program?
- If I’ve been accepted into the program but I would like to defer until the next intake, do I need to re-apply?
- Can I apply for the program before completing a required course?
- Is this program open to international students?
- Can I use a MAC instead of a PC laptop?
- Can I send you my credentials and application documents for review?
- Who do I contact if I have questions about the entrance requirements and application process?
How long is this program?
The program duration is two years, running from September to May. Students are expected to attend on-campus classes from Monday to Friday, 8:30 am to 5:30 pm. Click here for a first-year sample timetable.
When does the program start?
The program has one intake per year, in September.
Is there an application deadline?
The marketing diploma program accepts applications on a first-come, first-served basis until all available seats are filled. Once the program reaches full capacity, an alert note will be posted on the program overview page indicating that no further applications will be accepted.
When is first term tuition due?
60 days before the program start date. For applicants who are accepted into the program less than 60 days before the program start date, Admissions will specify the tuition deadline.
How much is tuition?
The total estimated tuition for this diploma is $12,645* (or $3162 per term) for domestic students and $41,850 for international students. Tuition is payable on a term basis. About 2.5 months prior to the program start date, you will be able to view your tuition amount due in your myBCIT account.
What if I already have a diploma or degree?
If you have a degree or a diploma you may qualify to take fewer courses and apply directly to second year, space permitting. For more on advanced placement, click here.
I meet the requirements, but should I retake classes to have a better chance of getting in?
There is no need to exceed the grades required for admission. Your application will be processed on a first-come, first-served basis provided you meet the minimum requirements. Retaking courses for higher grades will not increase your chances of getting into the program.
Does BCIT offer help with tuition like awards and financial aid?
Yes. Financial Aids & Awards can help. You can also view a quick list of the awards available to marketing students by clicking here.
Can I take the courses individually and at my own pace?
Students are automatically block registered into all classes each term. It’s not flexible, but this also guarantees that if you pass all your courses, you’ll be done in less than two years, no waitlists or guesswork involved! If the full-time diploma isn’t for you, check out our flexible programs and courses.
I have an IEP/IAP at my current school. Does BCIT offer accommodations to students who need them?
Yes. BCIT has an Accessibility Services department that can help you navigate the program, however courses in this diploma cannot be taken individually and this should be considered before applying.
Are the classes virtual or in-person?
Most of your classes will be held in person at the Burnaby campus. Some learning activities take place off campus (like internships) and some course content is delivered online.
Does this program have a co-op?
Each second year option offers either a practicum or an internship opportunity (from 1-4 days per week at a company of your choice). While not technically called a co-op, these experiences offer similar benefits including hands-on experience, networking, building out your resume, and making connections.
How can I make sure a spot in the option I want?
Students rank their choice of option towards the end of first year. Where there are capacity constraints, students get their alternative choice based on GPA and other factors. The best way to ensure you get your top choice is to concentrate on your coursework while in the program. More info about option choice will be shared with you at orientation and throughout first year.
Can I work while taking this program?
Some students work while taking this program so it is possible; however, it is important to note that each student must determine for himself/herself whether he/she is able to handle the course load while working.
If I’ve been accepted into the program but I would like to defer until the next intake, do I need to re-apply?
Yes, you would need to submit a withdrawal form for the current intake and re-apply for the next intake.
Can I apply for the program before completing a required course?
If you have a midterm grade at the time of application, the midterm grade can be used for the assessment (given that you meet all the other entrance requirements).
Is this program open to international students?
Yes.
Can I use a MAC instead of a PC laptop?
Yes; however, students who use a MAC laptop must troubleshoot issues on their own. Instructors can only assist with troubleshooting issues on PC laptops.
Can I send you my credentials and application documents for review?
No, the department is unable to review your documents. BCIT Admissions is responsible for reviewing your application documents and they can only do that after you have formally applied.
Who do I contact if I have questions about the entrance requirements and application process?
- If you have not yet applied, please reach out to Program Advising for assistance.
- If you have already applied and have inquiries about the program, especially those related to your application and/or tuition, please email your Admissions Officer.
- For questions specific to international students, please contact BCIT International.
Contact Us
Have a question about this program? Check our Frequently Asked Questions page.
If not answered there, please email Program_Advising@bcit.ca with the program name in the subject line.
For general, industry, and media inquiries: Study_Marketing@bcit.ca
To contact a Program Head, who is also an instructor, please be aware that it may take up to five business days for them to respond to your email.
| Program Head | Option | |
| Geoffrey Bird | Common First Year | Geoffrey_Bird@bcit.ca |
| Danielle Wilson | Digital Marketing and Brand Strategy | Danielle_Wilson@bcit.ca |
| Bryan Graziano | Entrepreneurship | Bryan_Graziano@bcit.ca |
| Daniel John | Professional Real Estate | Daniel_John@bcit.ca |
| Bruce Anthony | Professional Sales | Bruce_Anthony@bcit.ca |
| David Tikkanen | Tourism Marketing and Sales | David_Tikkanen@bcit.ca |
Questions or comments?
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