Overview
The Tourism Marketing and Sales option is BC's only business-centric program dedicated to tourism marketing and sales. You will receive comprehensive tourism training, including social media promotions, event planning, hotel and travel growth strategies, etc. This program is essential for those aspiring to enter the tourism marketing industry.
In this option, you’ll create the foundation for a dream career in one of the world’s most fun and profitable industries. In BC’s only business-focused tourism marketing and sales program, you’ll receive rigorous, comprehensive training in all aspects of tourism including social media promotions, event planning, and more. You’ll also have the option of applying course credits from the diploma toward full- or part-time study for your Bachelor of Business Administration.
Jobs and Careers:
- Event Manager
- Hotel Sales Coordinator
- Hotel Manager
- Conference Coordinator
- Destination Marketing Coordinator
- Tourism PR Coordinator
“As someone who first pursued a traditional 4-year degree elsewhere I can confidently say BCIT prepared me for industry in all the ways I was looking for at my previous institution. Applied, hands-on projects with real clients, learning from industry professionals, and a current pulse on the industry makes a difference.”
During my time at BCIT I started a successful photography business, became President of the sustainable entrepreneurship club, received the Hospitality Rising Star award … and I had a job offer for a full-time position four months before graduating. BCIT works!”
Ann Marie Hak, Convention & Events Sales Manager at Prestige Hotels & Resorts
- Next up Entrance Requirements
Entrance Requirements
Entrance requirements
- If you are interested in applying to the first-year marketing program, please refer to the entrance requirements page for the Marketing Management Common First Year.
- You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. For more information, please refer to the advanced placement page.
Apply to program
Interested in this option? Apply to the Marketing Management diploma.
Courses
This option is the second year of a two-year diploma. View first-year courses.
The courses in the tourism marketing and sales option have been designed by industry experts to give you the training and expertise needed for your tourism career.
Program matrix
Level 3 (15 weeks) | Credits | ||
---|---|---|---|
MKTG 3309 | Marketing Research | 4.0 | |
MKTG 3334 | Business Negotiation Skills | 4.0 | |
MKTG 3349 | Leadership Perspectives and Field Study | 2.0 | |
MKTG 3410 | Experience Design for Live Events | 4.0 | |
MKTG 3424 | Strategic Marketing and Sales | 4.0 | |
MKTG 3440 | Venture Creation in Tourism | 4.0 | |
MKTG 3452 | Destination Mktg and Sales | 4.0 | |
MKTG 4431 | Digital Marketing | 4.0 | |
Level 4 (20 weeks) | Credits | ||
MKTG 2302 | Leisure Travel Marketing and Sales* | 2.5 | |
MKTG 3326 | Experiential Marketing Project* | 2.0 | |
MKTG 3409 | Applied Marketing Intelligence* | 2.0 | |
MKTG 3416 | Hotel Sales and Revenue Growth Strategies* | 2.5 | |
MKTG 4410 | Regenerative and Sustainable Tourism* | 2.5 | |
MKTG 4460 | Business Consulting Project for Tourism | 8.0 | |
MKTG 4470 | Industry Internship* | 12.0 | |
MKTG 4575 | Managing Marketing Projects* | 2.5 | |
* denotes a half-term course | |||
Total Credits: | 119.0 |
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
- Go back Entrance Requirements
- Next up Graduating & Jobs
Graduating & Jobs
Graduate employment outcomes
The BCIT student outcomes report presents summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2021-2023 BCIT Outcomes Surveys of 2020-2022 graduates and for Degree 2019-2021 graduates. The reports are organized into three-page summaries containing information on graduates’ labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.
To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.
- Go back Courses
- Next up Contact Us
Contact Us
Have a question about this program? Check our Frequently Asked Questions page.
If not answered there, please email Program_Advising@bcit.ca with the program name in the subject line.
For general, industry, and media inquiries: Study_Marketing@bcit.ca
To contact a Program Head, who is also an instructor, please be aware that it may take up to five business days for them to respond to your email.
Program Head | Option | |
Geoffrey Bird | Common First Year | Geoffrey_Bird@bcit.ca |
Danielle Wilson | Digital Marketing and Brand Strategy | Danielle_Wilson@bcit.ca |
Bryan Graziano | Entrepreneurship | Bryan_Graziano@bcit.ca |
Daniel John | Professional Real Estate | Daniel_John@bcit.ca |
Bruce Anthony | Professional Sales | Bruce_Anthony@bcit.ca |
David Tikkanen | Tourism Marketing and Sales | David_Tikkanen@bcit.ca |
Questions or comments?
- Go back Graduating & Jobs
- Next up Subscribe
Subscribe
Sign up to receive updates, invitations to events, and information about BCIT and your program.
We promise not to spam you, we won’t share your personal information, and you can unsubscribe at any time.
- Go Back Contact Us
Programs and courses are subject to change without notice.