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Retailing Management MKTG 1140

Marketing Management Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Not offered this term
This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain strategies for building and maintaining customer loyalty through branding, websites, social media and exemplary customer service.
  • Create a retail business concept.
  • Design a store layout by applying the basic principles of merchandise and buying strategies.
  • Describe profit path, merchandise turnover and other measures used to assess retailer’s financial performance.
  • Describe the legal, ethical and sustainable issues and their impact on retailing.

Effective as of Fall 2016

Related Programs

Retailing Management (MKTG 1140) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  2. Marketing Management - Sales Skills
    Associate Certificate Part-time

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