- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$542.38 - $558.50 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Examine how media relations fits in to broader practice of public relations
- Identify who the traditional media and new media are
- Identify the media's approach to what is news and how it originates
- Examine how to effectively work with traditional media and new media to get your story out
- Define what makes stories newsworthy
- Write a media relations plan and a news release for a newsworthy story
- Compare different styles of writing media documents for traditional and new media use
- Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
- Examine how to effectively prepare for a media interview
- Examine diverse ways to reach the new and traditional media to get your story out
- Analyze case studies to examine the best practices for crisis communications
Effective as of Fall 2016
Related Programs
Media Relations (MKTG 1019) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Fire Executive Management
BCIT/Industry Partnership Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
Course Offerings
Fall 2024
Below is one offering of MKTG 1019 for the Fall 2024 term.
CRN 38340
Dates
Mon Sep 09 - Sat Nov 30
- 12 weeks
- CRN 38340
- Domestic fees $542.38
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Nov 30 | N/A | N/A | Online |
Instructor
Raymond Yang
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Winter 2025
Below is one offering of MKTG 1019 for the Winter 2025 term.
CRN 73016
Dates
Mon Jan 06 - Sat Mar 29
- 12 weeks
- CRN 73016
- Domestic fees $558.50
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 06 - Mar 29 | N/A | N/A | Online |
Instructor
Raymond Yang
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing full, please contact Candace_Marrington@bcit.ca to be added to the waitlist. Please include your full name, and student ID number.
Programs and courses are subject to change without notice.