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Marketing Programs and Plans TMGT 7113

Technology Management Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.

Prerequisite(s)

Credits

1.0

Domestic fees

$360.61

Course offerings

Spring/Summer 2024

Below is one offering of TMGT 7113 for the Spring/Summer 2024 term.

CRN 28169

Duration

Wed Apr 10 - Wed May 08 (5 weeks)

  • 5 weeks
  • CRN 28169
  • Domestic fees $360.61
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 10 - May 08 Wed 18:30 - 21:30 Online
Instructor

Vida Morkunas

Course outline

View

Domestic fees

$360.61

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Mandatory virtual classroom sessions are on Wednesdays, 1830-2130 (PST). Required readings (and purchasing instructions if applicable) will be shared at the discretion of the instructor on The Learning Hub course instance. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Be sure to log in to The Learning Hub in advance of your first session so you know how to attend. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • prepare a sales and pricing strategy.
  • create a marketing plan
  • analyze the elements of the Promotional Mix.
  • differentiate between Pull tactics and Push tactics.

Effective as of Spring/Summer 2004

Related Programs

Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time

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Programs and courses are subject to change without notice.