- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Businesses around the globe are waking up to the importance of sustainability. This course frames marketing in the context of a more sustainable world and challenges marketing students to think differently about marketing to transform the discipline into a force for good with a zero-tolerance approach to greenwashing and purpose-washing. To do this, marketers need to adapt and be more socially and environmentally conscious. This course provides foundational knowledge about current sustainability challenges, explores the principles and practices of sustainable marketing, and examines how to effectively integrate sustainability into the marketing mix to create a more sustainable marketing plan.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$575.29
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe sustainable marketing concepts and definitions and explain how sustainable marketing integrates with conventional marketing practices.
- Utilize critical thinking skills to assess authentic sustainable marketing practices, adopt a zero-tolerance approach to greenwashing and purpose-washing, and emphasize the importance of transparency and credibility in marketing communication.
- Explain the role of the 3Ps (People, Planet and Profit), Corporate Social Responsibility (CSR); Environmental, Social, and Corporate Governance (ESG); Sustainable Development Goals (SDGs), Global Reporting Initiative (GRI) and other marketing and business certifications such as B Corporation Certification, 1% for the Planet, Energy Star, Free trade etc.
Effective as of Winter 2025
Related Programs
Introduction to Sustainable Marketing (MKTG 1146) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
Course Offerings
Winter 2025
Below are two offerings of MKTG 1146 for the Winter 2025 term.
CRN 92574
Dates
Tue Jan 07 - Tue Mar 25
- 12 weeks
- CRN 92574
- Domestic fees $575.29
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 07 - Mar 25 | Tue | 17:30 - 20:30 | Online |
Instructor
Cindy Ball
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Tuesdays at 1730 PST (5:30 pm). It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 92576
Dates
Wed Jan 08 - Wed Mar 26
- 12 weeks
- CRN 92576
- Domestic fees $575.29
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 08 - Mar 26 | Wed | 17:30 - 20:30 | Online |
Instructor
Cindy Ball
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Wednesdays at 1730 PST (5:30 pm). It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Programs and courses are subject to change without notice.