- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$666.02 - $708.06 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Outline the basic steps of the marketing research process.
- Identify, locate and analyze sources of online secondary data.
- Develop tools for and conduct qualitative research.
- Analyze qualitative data and write an effective qualitative research report.
- Describe the basic methods of collecting primary quantitative data.
- Describe the nature and use of a variety of probability and non-probability sampling methods.
- Estimate an appropriate sample size for a given survey situation.
- Describe the elements of an effective survey questionnaire.
- Design, plan, and execute surveys.
- Explain basic quantitative data analyses and their proper use.
- Communicate research findings in a written report.
Effective as of Spring/Summer 2021
Related Programs
Fundamentals of Marketing Research (MKTG 2909) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Human Resources Option)
Diploma Part-time
- Business Administration (Management Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Fall 2024
Below are two offerings of MKTG 2909 for the Fall 2024 term.
CRN 48208
Dates
Mon Sep 09 - Mon Nov 25
- 12 weeks
- CRN 48208
- Domestic fees $666.02
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Class meeting times
Instructor
Tom Jopling
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Week 1 Monday Sep 09, 6:00 pm - 9:00 pm Week 2 Monday Sep 16, 6:00 pm - 8:00 pm Week 3 Monday Sep 23, 6:00 pm - 8:00 pm Week 5 Monday Oct 07, 6:00 pm - 8:00 pm Week 8 Monday Oct 28, 6:00 pm - 9:00 pm Week 9 Monday Nov 04, 6:00 pm - 9:00 pm
CRN 51316
Dates
Mon Sep 09 - Sat Nov 30
- 12 weeks
- CRN 51316
- Domestic fees $666.02
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Class meeting times
Instructor
Matt Shepherd
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Synchronous Workshops Dates: Week 1- Tue Sept 10 5:30 pm - 7:30 pm 2 hours Week 2 - Tue Sept 17 5:30 pm - 7:30 pm 2 hours Week 3 - Tue Sept 24 5:30 pm - 7:30 pm 2 hours Week 5 - Tue Oct 8 5:30 pm - 7:30 pm 2 hours Week 8 - Tue Oct 29 5:30 pm - 7:30 pm 2 hours Week 9 - Tue Nov 5 5:30 pm - 7:30 pm 2 hours
Winter 2025
Below are two offerings of MKTG 2909 for the Winter 2025 term.
CRN 89560
Dates
Wed Jan 08 - Sat Mar 29
- 12 weeks
- CRN 89560
- Domestic fees $708.06
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
Instructor
Tom Jopling
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- You must log in to the course on Monday of the first week. In Week 1 you have several tasks due early in the week. The majority of this course is online with a hybrid delivery: 12 asynchronous online modules plus 6 live online workshops. Your midterm and final exams will be held in-person at the Burnaby campus. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class: www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Week 1: Wed Jan 08, 5:30 - 8:30 pm Week 2: Wed Jan 15, 5:30 - 7:30 pm Week 3: Wed Jan 22, 5:30 - 7:30 pm Week 5: Wed Feb 05, 5:30 - 7:30 pm Week 7: Wed Feb 19 in-person midterm exam (Burnaby campus) Week 8: Wed Feb 26, 5:30 - 8:30 pm Week 9: Wed Mar 05, 5:30 - 8:30 pm Week 12: Wed Mar 26 in-person final exam (Burnaby campus)
CRN 92620
Dates
Wed Jan 08 - Sat Mar 29
- 12 weeks
- CRN 92620
- Domestic fees $708.06
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 08 | Wed | 17:30 - 20:30 | Online |
| Jan 08 - Mar 29 | N/A | N/A | Online |
| Jan 15 | Wed | 17:30 - 20:30 | Online |
| Feb 05 | Wed | 17:30 - 20:30 | Online |
| Feb 19 | Wed | 17:30 - 20:30 | Burnaby SE06 Rm. 205 |
| Feb 26 | Wed | 17:30 - 20:30 | Online |
| Mar 05 | Wed | 17:30 - 20:30 | Online |
| Mar 26 | Wed | 17:30 - 20:30 | Burnaby SE06 Rm. 205 |
Instructor
Matt Shepherd
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- You must log in to the course on Monday of the first week. In Week 1 you have several tasks due early in the week. The majority of this course is online with a hybrid delivery: 12 asynchronous online modules plus 6 live online workshops. Your midterm and final exams will be held in-person at the Burnaby campus. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class: www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Week 1: Wed Jan 08, 5:30 - 8:30 pm Week 2: Wed Jan 15, 5:30 - 7:30 pm Week 3: Wed Jan 22, 5:30 - 7:30 pm Week 5: Wed Feb 05, 5:30 - 7:30 pm Week 7: Wed Feb 19 in-person midterm exam (Burnaby campus) Week 8: Wed Feb 26, 5:30 - 8:30 pm Week 9: Wed Mar 05, 5:30 - 8:30 pm Week 12: Wed Mar 26 in-person final exam (Burnaby campus)
Programs and courses are subject to change without notice.