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Event Planning MKTG 1120

Marketing Management Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$564.26

Course offerings

Spring/Summer 2024

Below is one offering of MKTG 1120 for the Spring/Summer 2024 term.

CRN 25220

Duration

Thu Apr 11 - Thu Jun 27 (12 weeks)

  • 12 weeks
  • CRN 25220
  • Domestic fees $564.26
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 11 - Jun 27 Thu 17:30 - 20:30 Downtown DTC Rm. 470
Instructor

Rita Rogers

Course outline

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Domestic fees

$564.26

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

Event Planning (MKTG 1120) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Fundraising Management
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time
  4. Radio Arts and Entertainment
    Associate Certificate Part-time
  5. Tourism and Hospitality
    Associate Certificate Part-time

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