- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$548.09 - $575.84 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion, the student will be able to:
- Create a group project plan that outlines project scope, deadlines and roles of group members.
- Describe the scope of the event industry and discuss current industry trends.
- Develop a creative vision for an event by defining a theme, colour schemes, and environmental design elements.
- Prepare event documents such as critical paths, production schedules, and floorplans.
- Define an event’s financial goals and prepare an event budget.
- Identify factors involved in selection of venues, dates, and suppliers.
- Define an event’s target market and choose appropriate marketing and promotional strategies.
- Create an event proposal designed to persuade a prospective client.
- Describe opportunities for future training, education and work/volunteer options in the event industry.
Effective as of Winter 2025
Related Programs
Event Planning Essentials (MKTG 1120) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Fall 2024
Below are two offerings of MKTG 1120 for the Fall 2024 term.
CRN 32969
Dates
Mon Sep 09 - Sat Nov 30
- 12 weeks
- CRN 32969
- Domestic fees $548.09
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Nov 30 | N/A | N/A | Online |
Instructor
Rita Rogers
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
CRN 38334
Dates
Wed Sep 11 - Wed Nov 27
- 12 weeks
- CRN 38334
- Domestic fees $575.84
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Wed | 09:00 - 12:00 | Downtown DTC Rm. 476 |
Instructor
Rita Rogers
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Online self study weeks: Oct 18, 25, Nov 1, 8, 15, 29 - no in-person classes will be held these weeks. In-person classes: Sept 13, 20, 27, Oct 4, 11, Nov 22 It is essential that you have a stable and consistent internet connection to access course content. To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details.
Winter 2025
Below are two offerings of MKTG 1120 for the Winter 2025 term.
CRN 78344
Dates
Mon Jan 06 - Sat Mar 29
- 12 weeks
- CRN 78344
- Domestic fees $548.09
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 06 - Mar 29 | N/A | N/A | Online |
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
CRN 10029
Dates
Tue Jan 07 - Tue Mar 25
- 12 weeks
- CRN 10029
- Domestic fees $575.84
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 07 - Mar 25 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 464 |
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Programs and courses are subject to change without notice.