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Brand Identity GDES 2125

Graphic Design Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

Brand is the persona of a company and it must portray a focused message in a consistent manner to be recognized and remembered in the marketplace. This course establishes how brand equity is maintained through the implementation of a vital and compelling corporate identity program. Students explore the intricacies of brand creation, implementation and maintenance creating a consistent identity that can be flexibly applied to many applications. Broader brand issues will be discussed in class and through research assignments.

Prerequisite(s)

Credits

3.0

Domestic fees

$598.54 - $625.65 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2024

Below are two offerings of GDES 2125 for the Spring/Summer 2024 term.

CRN 68735

Duration

Wed Apr 03 - Wed Jun 19 (12 weeks)

  • 12 weeks
  • CRN 68735
  • Domestic fees $598.54
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 19 Wed 18:00 - 21:00 Online
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$598.54

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. Up to two weeks prior to their course start date (and not before), please visit kb.bcit.ca, select the Student Resources section, and search for “Adobe Creative Cloud”, then follow the instructions in the article found to claim your free subscription.
Status

Cancelled

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

CRN 68719

Duration

Thu Apr 04 - Thu Jun 20 (12 weeks)

  • 12 weeks
  • CRN 68719
  • Domestic fees $625.65
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 20 Thu 18:00 - 21:00 Downtown DTC Rm. 880
Instructor

Colette Parras

Course outline

View

Domestic fees

$625.65

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. This class will be delivered in person on the Downtown campus. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. Up to two weeks prior to their course start date (and not before), please visit kb.bcit.ca, select the Student Resources section, and search for “Adobe Creative Cloud”, then follow the instructions in the article found to claim your free subscription.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain how brand equity is critical for a company’s success.
  • Distinguish between the terms “brand” and “identity.”
  • Conduct research to determine an organization’s brand message.
  • Communicate a brand message through a design concept.
  • Explore visual components of a brand message using symbols.
  • Represent a brand message by designing a logo or wordmark.
  • Create a coordinated visual language (design elements, colour scheme and typographic family and composition) from the logo design.
  • Apply this visual language to a basic corporate standards guide.
  • Explain design issues inherent in tailored brand identity creation and maintenance.
  • Interpret visual elements from written criteria and concepts.
  • Using your visual language elements, apply the brand message to elements of corporate business identity.

Effective as of Spring/Summer 2023

Related Programs

Brand Identity (GDES 2125) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Graphic Design
    Certificate Full-time/Part-time

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