- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Brand is the persona of a company and it must portray a focused message in a consistent manner to be recognized and remembered in the marketplace. This course establishes how brand equity is maintained through the implementation of a vital and compelling corporate identity program. Students explore the intricacies of brand creation, implementation and maintenance creating a consistent identity that can be flexibly applied to many applications. Broader brand issues will be discussed in class and through research assignments.
Credits
3.0
Domestic fees
$599.14 - $638.45 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain how brand equity is critical for a company’s success.
- Distinguish between the terms “brand” and “identity.”
- Conduct research to determine an organization’s brand message.
- Communicate a brand message through a design concept.
- Explore visual components of a brand message using symbols.
- Represent a brand message by designing a logo or wordmark.
- Create a coordinated visual language (design elements, colour scheme and typographic family and composition) from the logo design.
- Apply this visual language to a basic corporate standards guide.
- Explain design issues inherent in tailored brand identity creation and maintenance.
- Interpret visual elements from written criteria and concepts.
- Using your visual language elements, apply the brand message to elements of corporate business identity.
Effective as of Spring/Summer 2023
Related Programs
Brand Identity (GDES 2125) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Graphic Design
Certificate Full-time/Part-time
Course Offerings
Fall 2024
Below are two offerings of GDES 2125 for the Fall 2024 term.
CRN 50141
Dates
Wed Sep 11 - Wed Nov 27
- 12 weeks
- CRN 50141
- Domestic fees $599.14
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Wed | 18:00 - 21:00 | Online |
Instructor
Negin Etemadi
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. Up to two weeks prior to their course start date (and not before), please visit kb.bcit.ca, select the Student Resources section, and search for “Adobe Creative Cloud”, then follow the instructions in the article found to claim your free subscription.
CRN 50903
Dates
Thu Sep 12 - Thu Nov 28
- 12 weeks
- CRN 50903
- Domestic fees $638.45
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Nov 28 | Thu | 18:00 - 21:00 | Downtown DTC Rm. 880 |
Instructor
Colette Parras
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This class will be delivered in person on the Downtown campus. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. Up to two weeks prior to their course start date (and not before), please visit kb.bcit.ca, select the Student Resources section, and search for “Adobe Creative Cloud”, then follow the instructions in the article found to claim your free subscription.
Winter 2025
Below are two offerings of GDES 2125 for the Winter 2025 term.
CRN 92579
Dates
Tue Jan 07 - Tue Mar 25
- 12 weeks
- CRN 92579
- Domestic fees $638.45
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 07 - Mar 25 | Tue | 18:00 - 21:00 | Downtown DTC Rm. 850 |
Instructor
Colette Parras
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This class will be delivered in person on the Downtown campus. You will require access to the Adobe Creative Cloud to complete this course. In order to access the Adobe Creative Cloud on your personal devices for off-campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage kb.bcit.ca/student/adobe-creative-cloud-subscription-flexible-learning-student-3130/
CRN 91716
Dates
Thu Jan 09 - Thu Mar 27
- 12 weeks
- CRN 91716
- Domestic fees $610.70
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 09 - Mar 27 | Thu | 18:00 - 21:00 | Online |
Instructor
Negin Etemadi
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal kb.bcit.ca/student/adobe-creative-cloud-subscription-flexible-learning-student-3130/
Programs and courses are subject to change without notice.