- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
Domestic fees
$368.02
Learning Outcomes
Upon successful completion, the candidate will be able to:
- Create a strategic image plan that aligns with corporate objectives.
- Apply brand image planning to create a lasting image in the market.
- Evaluate the relationships between customer and brands.
- Create an effective promotional strategy to communicate a brand to a target market.
- Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.
Effective as of Winter 2013
Related Programs
High Technology Marketing Strategies (TMGT 7111) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Course Offerings
Winter 2025
Below is one offering of TMGT 7111 for the Winter 2025 term.
CRN 44580
Dates
Mon Jan 06 - Mon Feb 03
- 5 weeks
- CRN 44580
- Domestic fees $368.02
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 06 - Feb 03 | Mon | 18:30 - 21:30 | Online |
Instructor
Gerald Gatchalian
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course has mandatory virtual classroom sessions on Mondays, 1830-2130 PST. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Be sure to sign in to The Learning Hub prior to the first session so you know how to attend. All course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor on The Learning Hub course instance. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Programs and courses are subject to change without notice.